get your products into More women's shopping carts


Being successful in your consumer marketing starts with understanding the consumer identifying how they learn about products, how your products are likely to fit into their lifestyle and how to better serve their needs in order to create and maintain a connection (or relationship, if you’re lucky) with those shoppers. 

Green Purse PR is a specialized shopper research and public relations consultancy led by award-winning practitioner, Lisa Mabe, with expertise in marketing to women, exclusively serving the natural and organic products industry. We study how health-conscious women around the world learn about, shop for and use natural products, producing consumer insights through our shop-alongs, shopper interviews and in-market immersions. 

If you want to get more of your products into women's shopping carts, contact us now. 


The #GetInHerCart blog is a behind-the-scenes look at marketing to health-conscious women around the world.


Explore How We Help the Natural Products Industry

#GetInHerCart Innovation Studio

Learn how to tap into the spending power of health-conscious women. 

PR Consulting

We consult with natural brands and retailers around the world.

Insider News

Shopper research helping you understand and connect with your customers.