I recently had the opportunity to lead a panel discussion on how to scale up outreach to Millennial consumers at the MediaPost Engage Millennials Conference in NYC. Our panel discussed topics such as: social hijacking, media bartering, social currency, micro-leisure, diversity of Millennial culture across the US (coasts vs the Heartland) platform culture, how to "Speak American" and how to appeal to consumers' desire to show & tell online. Thanks to my panelists Paul Jankowski from New Heartland Group, Ian Chee from MRY, Dana Friedman from Maxus, and Mark Potts from Mindshare.
WATCH our recorded session online here: http://www.ustream.tv/recorded/73375693
- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR