Here's What Health-Conscious Moms (In the USA) are Reading

Does your brand need to connect with "green purse moms?" You know, the ones that care about buying healthy, sugar-free, organic, natural, non-GMO type of products for their families? If you offer a natural or organic product, of course you need to connect with moms! But do you know where moms are going online for information and inspiration on healthy living?

We have a lot of clients tell us they want to get exposure through some of the top tier, mass media outlets — magazines like Woman's Day, Real Simple or Food & Wine. While we love and work with those types of media too, we often recommend a more targeted media, blog and influencer relations approach.

When we conduct shop-along research with health-conscious moms, they tell us some of the places they go online for information. Below is a brief summary of some of the sites they say are their go-to sources for healthy living news, ideas and recipes.

When we handle local, regional, national or international media relations for a client, one of the first things we do is understand who the target consumers are and learn what media they are consuming. In addition to knowing the magazines, websites, blogs, influencers and social media that a group of consumers engage with, we also aim to get a total picture of what our audience's daily lives are like, as this helps us better craft a strategy and messages that are likely to fit best into their lifestyles and routines. 

Want to see your products featured in titles like Organic Life Magazine? If building greater awareness amongst health-conscious moms is a priority for your brand, chat to us about planning and implementing a consumer media relations program. We know this space well and are happy to explore creative ways to keep your products top-of-mind with key editors, bloggers, and influencers -- ultimately getting you the right level of exposure that can help move the needle on your business. 

Contact us by emailing me at lisa {at} greenpursepr {dot} com, or tweet to me at @LisaMabe.

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR