Putting a New Migraine Product on the Radar of Health Writers

Green Purse PR recently created a unique media mailing for our client, Troy Healthcare, maker of the new Stopain Migraine product. This kit was sent to our carefully curated list of health and wellness writers, many of whom have migraines themselves or have previously written about the topic.

We created a "migraine survival kit" with health-conscious female migraine sufferers in mind. The kit featured one full-sized Stopain Migraine product, along with complimenting products, organic ginger tea, Epsom salt bath bomb, sleep mask, journal and a natural, soy candle. All the products were packed in a natural, canvas bag that recipients could use as a lunch or cosmetics bag.

Migraine Survival Kit by Green Purse PR

Migraine Survival Kit by Green Purse PR

Migraine Survival Kit by Green Purse PR

Migraine Survival Kit by Green Purse PR

Hang tag for migraine survival kit by Green Purse PR

Hang tag for migraine survival kit by Green Purse PR

In addition to Stopain Migraine and some complimenting products, the kit also included this news release (Health-Minded Migraine Sufferers Opt for Safe, Topical Relief) and a tips sheet featuring healthy, safe ways to help relieve migraine pain. 

Media mailings like this one are helpful to get your product in front of media, bloggers or influencers in a fun, memorable way. The objective is ultimately to garner exposure for your brand and product, in this case through editorial coverage. 

Creating fun and effective media mailing campaigns is one of our favorite PR projects that we work on at Green Purse PR. If garnering more editorial coverage to reach your consumers is a priority for your brand, chat to me about having Green Purse PR create a media mailing campaign for your product. Our media contacts, especially those that report on natural and organic products, have learned to expect creative and unique product mailings from the brands we represent. Media and influencers regularly contact us for ideas and guidance on healthy products to report on, and we're more than happy to point them in the right direction. You can reach me at lisa {at} greenpursepr.com.