I often hear from brands who have a difficult time explaining their products and their uses to consumers. From food products like herbal pastes and frozen coconut, to items such as hand-held blenders and tea accessories, I find that short, how-to videos are a great solution to educate.
At Green Purse PR we focus on creating content, like photography and how-to videos that demonstrate in a fun and relevant way how your products fit into the lifestyles of health-conscious women. Whether you're targeting Millennial women, new moms, or just health-focused consumers in general, videos are easy to digest and understand in just a few seconds. We find that 10-30 second videos are especially useful for social media channels like Facebook, as well as your company blog and website.
We enjoy working with companies that produce healthy products that make women's lives better. Sometimes those products require education or demonstration in order for consumers to really get it, and understand how they could use it on a daily or weekly basis.
If you're new to content marketing, or just curious about what exactly a "how-to video" can look like, here's a brief roundup of some videos I've spotted recently and like. There are many different formats and styles; a true expert can help you craft a video that fits best with your brand and resonates with your target audience.
How to make a smoothie https://vimeo.com/123906188
How to make bliss balls https://vimeo.com/149038163
How to make fondue https://vimeo.com/156571013
How to roast carrots https://vimeo.com/63204943
How to make steak https://vimeo.com/92681878
Contact me if you're interested in learning more about the social media-friendly, how-to videos we create with our network of videography partners. I'm happy to think about what we could create for you!
- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR