Webinar May 15th with the Specialty Food Association | Register for 'Understanding Millennial and Gen Z Shoppers'

Webinar May 15th with the Specialty Food Association | Register for 'Understanding Millennial and Gen Z Shoppers'

We’re excited to partner with the Specialty Food Association to bring the specialty food industry fresh insight into younger generations of shoppers.

Join Green Purse PR’s CEO, Lisa Mabe-Konstantopoulos, for an in-depth look at how Millennials and Gen Z shoppers are learning about, shopping for, using and sharing specialty food products.

Lisa will share some valuable insights from the qualitative research (shop-alongs) she’s recently conducted with Millennial and Gen Z shoppers, as well as examples of other makers who are successfully connecting with young shoppers. Come away with practical insights makers can use in their own specialty food businesses to better understand your shoppers and how best to communicate with them.

The webinar will address these questions and more:

• How well do you know your younger consumers?

• How can I find who my “tribe” or most passionate consumers are/will be?

• How are other makers effectively reaching younger consumers?

• What should I be doing now to better understand my company’s young shoppers?

Date: Wednesday, May 15, 2019

Time: 2:00pm EST (USA time)

Register on the Specialty Food Association’s website here → → → https://bit.ly/2J3GMIb.

IN THE NEWS -- Natural Products INSIDER | Women Googling Their Way Into Motherhood

IN THE NEWS — Natural Products INSIDER | Women Googling Their Way Into Motherhood

When a woman becomes pregnant, everyday items, from food to supplements, medicines and cosmetics, suddenly are subject to increased scrutiny. When preparing to enter this new life phase, women tend to go on a massive hunt-and-gather style quest for information. That search often manifests itself in Googling a wide variety of topics, including fertility, healthy pregnancy and lactation.

Read our CEO, Lisa Mabe’s, thoughts on how brands can reach women heading into motherhood.

Access Lisa's new thought leadership article by downloading Natural Products INSIDER’s special edition on Maternal Nutrition here. Look for her article, Women Googling Their Way Into Motherhood, on pages 33-35.

Source: Natural Products Insider

IN THE NEWS -- Natural Products Insider | Leveraging the Influence of Influencers

IN THE NEWS -- Natural Products Insider | Leveraging the Influence of Influencers

In our shopper research, many consumers report that they first learned about a product through an influencer. There is certainly a lot of discussion around influencers, but what does “working with influencers” mean, what do influencer programs look like, and what outcomes can a brand realistically expect to get?

Read Lisa's new thought leadership article on the Natural Products Insider here: https://bit.ly/2RejvEt.

Source: Informa’s Natural Products Insider