Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney
We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe, will present the keynote address at the Naturally Good Business Summit in Sydney, Australia 2 June, 2017 at 9:00 AM.
The Naturally Good Business Summit is a growth strategy event that aims to push businesses to the next level. The one-day forum will fuel strategic thinking, business development and industry connections.
Lisa's keynote, Get in her trolley: Global insights for connecting with women shoppers, will cover:
- Looking into the shopping trolleys of women
- The importance of understanding how women shop
- How retailers and brands can engage women in stores and online
Women are the fastest-growing economy in the world, influencing 90 per cent of purchasing decisions and driving the global cultural shift towards cleaner, greener, healthier products for themselves and their families. If companies with healthy products want to succeed in this evolving marketplace, they must win with women.
But how do you influence purchasing decisions and what makes women choose one product over another? Who are the key segments you should be connecting with to sell healthy products? Attend Lisa's keynote presentation to find out.
For more details on the Business Summit, click here.
Plan to join us if you can. Otherwise, follow the dialogue online by using the hashtag, #NaturallyGoodExpo. Follow Lisa on Twitter @LisaMabe as she will be live tweeting from the event.
In addition to the Business Summit, Lisa is also speaking a few days later at the Naturally Good Expo. There, Lisa will discuss marketing to health-conscious Millennial shoppers. More on that here.
Lisa is CEO of Green Purse PR, a boutique research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in social communications and marketing to women. Lisa has over 12 years experience working with leading companies around the world, including Australian companies like OBE Organic and Changing Habits. Lisa was previously based in Sydney, and is often in the region servicing clients throughout Australia and New Zealand.
Want to connect with Lisa ahead of the Summit? Contact her via this form.