Recap of SupplySide West in Las Vegas, Nevada

Get Access to Our Presentation on Millennial Women from SupplySide West

I just wrapped up the past week in Las Vegas for SupplySide West where I spoke to some of the world's leading ingredient buyers and suppliers from the dietary supplement, beverage, functional food, and personal care industries. During the conference and trade show, I conducted a workshop on health-conscious millennial women. 

While the sessions were not recorded, I have published my presentations online (see form below at the end of this blog post) for you to have a look at, as well as a digital workbook that I produced for attendees of the workshop.

 Photo source: twitter.com/carlottamast

Photo source: twitter.com/carlottamast

My workshop presentation, How Millennials Are Transforming Modern Marketing, covers: 

  • Behind-the-scenes of shop-along research
  • Getting to know millennial women
  • Examples of success
  • Applying what you've learned (reference the accompanying workbook)

Insights from shop-along research includes:

  • Need to feel good about the purchases she makes
  • Looking for 3rd party certifications
  • Pick & choose which categories to buy healthy, natural & organic
  • Learns about products on social media (friends, brands, influencers, blogs & media)
  • She is a natural influencers
  • Seeks out experiences that are worth showing off to others
  • Expects transparency
  • Relies upon trusted retailers to curate products for their lifestyle
  • Doing more frequent, mini-shops
  • Loves to support local businesses, but comfortable with buying products from around the world too

Please fill out the form below for full access to our presentation. If you are unable to fill out the form, email me at lisa {at} greenpursepr.com and I'll send directly to you.

 Workshop presentation + workbook focused on understanding millennial female consumers

Workshop presentation + workbook focused on understanding millennial female consumers

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I love it when conferences and trade shows are in fun locations. As you can see below, we also had some fun. A highlight was flying over the Grand Canyon with my family. 

The Informa - SupplySide Expo teams did an outstanding job of putting this expo together. I'm also glad to report that we had left Las Vegas prior to the mass shooting attack on October 1st. My heart goes out to all those whose lives were lost and others impacted by the tragedy. 

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

 

** Photo source for header image: twitter.com/SarahFlagg1