#GetInHerCart is a business blog serving the natural products industry, by Green Purse PR CEO, Lisa Mabe. Our blog posts feature a behind the scenes look at our shopper research, projects we're working on, and our expertise all related to helping companies understand and connect with health-conscious female shoppers around the world. As you browse and read our content, feel free to share it on your social media pages using the hashtag, #GetInHerCart.