63% of new moms are changing their grocery, food and beverage purchase criteria. The biggest change is that they start buying organic. - Baby Center's 2015 State of Modern Motherhood Report

First time mothers represent a window of opportunity for grocery retailers. If retailers can reach new moms on the cusp of a new life stage (preferably while they are still pregnant) they could potentially keep them as loyal shoppers for a long time to come. Green Purse PR offers a unique way to better understand the moms that shop at your stores, as well as creative ideas on how to better connect with them and provide the resources and shopping experience that they are looking for.

How are you ensuring expecting mothers shop with you instead of your competitors?
How are you helping moms shop healthy?
How are you connecting with expecting mothers online?
Do you provide any special accommodations in-stores for moms?
Do you have a relationship with local mothers groups?
How are you making moms’ shopping experiences less hectic?

This workshop, Connecting with New Moms – More Visits, Spending & Word-of-Mouth, is for savvy grocery retailers who recognize that new moms are a driving force in natural and organic products, and want to tap into their spending power. 

Included in this project:

  • Shop-along research with 5-10 new moms in your stores (conducted in advance)
  • Presentation of industry best practices from other retailers connecting with moms
  • Presentation reporting results of shop-alongs, insights & recommendations
  • Live focus group with 3 new moms (optional)

Shop-along research is conducted in advance of workshops. During the in-person workshop we present our findings from the shop-alongs, and can include an optional live focus group with some of the moms we shopped with. 

Contact: Lisa Mabe-Konstantopoulos to schedule a workshop at lisa {at} greenpursepr.com.