SHOP-ALONGS: FEMALE-FOCUSED SHOPPER INSIGHTS
Ideal for retailers, brands, certification companies, promotion boards & distributors
Shop-along research is a unique technique we use to better understand how health-conscious women shop for your products and how best to meet their needs. We shop alongside women in-person to observe how they shop for our clients’ products inside the retail environment or online.
Watch this video that we shot for a recent speaking engagement in Sydney, Australia. The video shows behind-the-scenes of a shop-along, plus some woman-on-the-street style interviews asking health conscious women what they think about products coming from Australia and New Zealand.
Through our unique approach to shopper research, our clients gain understanding around the behaviors and attitudes that influence their shoppers’ path to purchase. This methodology helps us identify specific influencers, barriers, and opportunities during the critical purchase-decision process. The insights that follow are likely to impact marketing communications, in-store & online education, product placement, visual merchandising, packaging and how retail partners interact with your products and consumers.
We shop with women all over the world, including the USA, France, Australia, Asia and the Middle East. Want Green Purse PR to shop with your consumers and garner insights to help you better connect with health-conscious women?