We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.
Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort.
Description of Lisa's presentation, Marketing to Millennial Moms:
A shift in consumer mindset is transforming the food industry. All around the world, people are becoming fed up with unhealthy, chemical-laden products and are demanding cleaner, greener options. This cultural shift is driven largely by young mothers—moms who want to lead a healthier lifestyle, from the food they and their family consume, to the personal care products they use. If companies offering natural and organic products aim to succeed in this evolving marketplace, they must win with Millennial moms. Learn how today's health-conscious mom thinks, behaves, shares and buys.
Plan to join us if your business focuses on healthy retail. If you are interested, but cannot attend the event in person, follow the dialogue online by using the hashtag, #HealthyRetailShow. Follow Lisa on Twitter @LisaMabe and the conference at @HealthyRetail; both will be live tweeting from the event.
Here's to even more healthy options for consumers at retail!