Food PR

Download our new list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who downloaded this list during our initial offering phase. The webinar will highlight some of the most relevant holidays and why holidays like these are worth incorporating into your social communications program.

3 New Resources From Green Purse PR

3 New Resources From Green Purse PR

Check out our new 'Resources' section for three new pieces of content that may be beneficial to you - Guide to Shop-Along Research, Marketing to New Moms Checklist, and Timeline for When to Pitch Media. 

Photo Tour | Take a Virtual Tour of Whole Foods Market

Photo Tour | Take a Virtual Tour of Whole Foods Market

Take a virtual tour of Whole Foods Market, the American grocery chain that sets the standard for healthy, natural and organic grocery retail in the USA. Also the store that healthy food manufacturers are dying to get their products into. 

4 Must-Have Ingredients for Effective Media Mailings

4 Must-Have Ingredients for Effective Media Mailings

Learn how creative media mailing campaigns can garner media's attention, get your products the right mix of editorial coverage to reach the right audience, and ultimately impact your bottom line.

Shopper Marketing Magazine: Healthy Food Shoppers

Shopper Marketing Magazine: Healthy Food Shoppers

Green Purse PR Founder & CEO, Lisa Mabe's, insights on connecting with health-conscious consumers are featured in the new issue of USA-based Shopper Marketing Magazine. 

Welcome Shah Trading Company to the Green Purse PR Family of Clients

Welcome Shah Trading Company to the Green Purse PR Family of Clients

Green Purse PR is happy to welcome Canada-based Shah Trading Company to its family of clients. Shah Trading Company is offering a new branded line of products called Dunya Harvest. "Dunya," meaning "world," offers a wide variety of healthy pantry staples, including beans, rice, grains, oats, peas, seeds, and lentils.

Welcome Changing Habits to the Green Purse PR Family of Clients

Welcome Changing Habits to the Green Purse PR Family of Clients

Green Purse PR is happy to welcome Australia-based Changing Habits to its family of clients. Changing Habits will soon be launching a new documentary called, What's With Wheat; we will be supporting their efforts to get Americans watching and talking about this new film. 

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker. 

How-To Videos Make Your Product Easy to Explain

How-To Videos Make Your Product Easy to Explain

I often hear from brands who have a difficult time explaining their products and their uses to consumers. From food products like herbal pastes and frozen coconut, to items such as hand-held blenders and tea accessories, I find that short, how-to videos are a great solution to educate. 

Demand for Organic Food Growing in the Middle East

Demand for Organic Food Growing in the Middle East

It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.

Welcome JicaChips to the Green Purse PR Family of Clients

Welcome JicaChips to the Green Purse PR Family of Clients

Green Purse PR is happy to welcome JicaChips to its family of clients. JicaChips is a new line of healthy snacks made from the ancient root vegetable, jicama, from Central America. A great alternative to typical potato chips, JicaChips are non-GMO, gluten free, and come in a variety of unique flavors.

Just Announced: Lisa Speaking at Natural Products Expo West

Just Announced: Lisa Speaking at Natural Products Expo West

Don't miss our Founder & CEO, Lisa Mabe-Konstantopoulos, speaking on a panel at Expo West.

Talking with Aussie Farmers about why Social Communications Matters

Talking with Aussie Farmers about why Social Communications Matters

Back in August I spoke at my client, OBE Organic's, #GrazingBMP Forum in the Australian Outback town, Roma. I manage OBE's social public relations in multiple markets around the world, such as Australia, America and the Middle East. OBE is a social company and it's an important part of the way that the brand communicates with consumers and its partners.

Watch this video from Digital Farm TV to see some of the insights I shared with beef producers at the Forum: http://bit.ly/1Q7pcjD

New Hope 360: 4 Ways for Natural Retailers to Attract New Moms

NewHope360.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering tips on how natural retailers can better accommodate new moms' desire to shop for healthier products.