We recently conducted shop-along research for the new Stopain Migraine brand. We identified a lot of useful insights such as: how shoppers with migraines learn about migraine relief products, where women look for OTC pain relief options and who are the influencers that impact their purchase decisions.
Green Purse PR is happy to welcome Canada-based Shah Trading Company to its family of clients. Shah Trading Company is offering a new branded line of products called Dunya Harvest. "Dunya," meaning "world," offers a wide variety of healthy pantry staples, including beans, rice, grains, oats, peas, seeds, and lentils.
Green Purse PR is happy to welcome Australia-based Changing Habits to its family of clients. Changing Habits will soon be launching a new documentary called, What's With Wheat; we will be supporting their efforts to get Americans watching and talking about this new film.
In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker.
It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.
We're excited to help introduce America to a new healthy snacking option made from jicama, a root vegetable not well known yet here in the USA. If you will be at the Natural Products Expo West trade show March 11-13, plan to discover JicaChips and their delicious new line of non-GMO, gluten free, baked chips.
In a recent issue of Kids Nutrition Report (KNR), I shared some of my insights on how companies can connect with new Millennial moms.
KNR is a France-based international journal focused on the burgeoning worldwide kids' nutritional marketplace, produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business.
Does your brand need to connect with "green purse moms?" You know, the ones that care about buying healthy, sugar-free, organic, natural, non-GMO type of products for their families? If you offer a natural or organic product, of course you need to connect with moms! But do you know where moms are going online for information and inspiration on healthy living?
Natural Products Expo West is one of my favorite trade shows. Yes, it's huge and a bit overwhelming, but it's the place to be for those of us working in the natural, organic and healthy products industry!
The show attracts over 70,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Year after year, it's the show buyers rely on to find new products to fill their store shelves. From a public relations perspective, it's also ripe with opportunity to reach the right people and get samples of your products into their hands or mouth.
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about how to scale up outreach to Millennial moms.
Read the entire article on MediaPost.com here, http://bit.ly/1LAgq9C.
Supermarket News just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering tips on how retailers can better accommodate new moms' desire to shop for healthier products.
Read the entire article on SupermarketNews.com here: http://bit.ly/1k7tpXk
