Take a virtual tour of Whole Foods Market, the American grocery chain that sets the standard for healthy, natural and organic grocery retail in the USA. Also the store that healthy food manufacturers are dying to get their products into.
Retail Support to help Clients Navigate the Crowded American Retail Landscape
What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique
Understanding how Migraine Sufferers Shop
We recently conducted shop-along research for the new Stopain Migraine brand. We identified a lot of useful insights such as: how shoppers with migraines learn about migraine relief products, where women look for OTC pain relief options and who are the influencers that impact their purchase decisions.
Shopper Marketing Magazine: Healthy Food Shoppers
New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics
In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker.
Demand for Organic Food Growing in the Middle East
It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.
Just Announced: Lisa Speaking at Natural Products Expo West
MediaPost.com: Moms Want More Information On Retail Shelves
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about what female shoppers expect at the retail shelf.
Read the entire article on MediaPost.com here, and gain more insight into Green Purse PR's shop-along research.
Just Announced: Lisa Speaking at Forum for Beef Producers in Outback Australia
We are excited to announce that Lisa Mabe-Konstantopoulos, will be a speaker at the OBE Organic Best Practices Management Forum 21 August in Roma, Queensland, Australia.
Lisa's session will focus on how OBE Organic is leveraging social communications to connect with customers around the world. The forum will be attended by organic beef producers from Roma and surrounding areas. More details here.
Just Announced: Lisa Speaking at Healthy Retail Conference & Expo
We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.
Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort.
MediaPost.com: Want To Better Connect With Moms? Shop With Them
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about why retailers should be shopping with the moms who shop in their stores.
Read the entire article on MediaPost.com here, http://bit.ly/1GKLKxO.
Here's What "Green Purse Shoppers" Are Reading
Does your brand need to connect with "green purse shoppers?" You know, the ones that care about buying healthy, organic, sustainable, eco-friendly, and fair trade type of products? If you offer a natural or organic product, of course you need to connect with this group! But do you know what media and blogs your niche of consumers are reading?
MediaPost.com: Retail Through The Eyes Of Millennial Moms
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about making the in store retail experience mom and kid-friendly.
Read the entire article on MediaPost.com here, http://bit.ly/1FICcZh.
You Had Me At Organic -- New Moms Driving Demand for Healthy, Organic Products
What Your Grocery Bag Says About You
Have you ever noticed the difference in how you feel when carrying a shopping bag from a high-end retailer like Harrods, versus a mass retailer like Wal-Mart? While most people would deny purposely showing off their bag in public when they make a luxury purchase, the reality is, just about all of us are guilty. Irregardless of whether or not one is intentionally showing off, you must admit it feels nice to walk around with a bag that tells the world you can afford nice things. Grocery bags are no different.
While living in Sydney, Australia I became a loyal shopper of the specialty grocer, Thomas Dux Grocer. "The Dux," as it is affectionately called, stocks a variety of specialty, artisanal and organic products -- things that you might not find in a regular supermarket.