Shopper Marketing

Photo Tour | Take a Virtual Tour of Whole Foods Market

Photo Tour | Take a Virtual Tour of Whole Foods Market

Take a virtual tour of Whole Foods Market, the American grocery chain that sets the standard for healthy, natural and organic grocery retail in the USA. Also the store that healthy food manufacturers are dying to get their products into. 

Retail Support to help Clients Navigate the Crowded American Retail Landscape

Retail Support to help Clients Navigate the Crowded American Retail Landscape

We offer retail support, in the form of store visits, assisting in pitch meetings, customer relationship management and ongoing collaboration with retailers' PR teams

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

In 2017, Green Purse PR will be focusing even more on empowering companies through customized shopper research, what we call "shop-along research."

Understanding how Migraine Sufferers Shop

Understanding how Migraine Sufferers Shop

We recently conducted shop-along research for the new Stopain Migraine brand. We identified a lot of useful insights such as: how shoppers with migraines learn about migraine relief products, where women look for OTC pain relief options and who are the influencers that impact their purchase decisions. 

Shopper Marketing Magazine: Healthy Food Shoppers

Shopper Marketing Magazine: Healthy Food Shoppers

Green Purse PR Founder & CEO, Lisa Mabe's, insights on connecting with health-conscious consumers are featured in the new issue of USA-based Shopper Marketing Magazine. 

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker. 

Demand for Organic Food Growing in the Middle East

Demand for Organic Food Growing in the Middle East

It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.

Just Announced: Lisa Speaking at Natural Products Expo West

Just Announced: Lisa Speaking at Natural Products Expo West

Don't miss our Founder & CEO, Lisa Mabe-Konstantopoulos, speaking on a panel at Expo West.

MediaPost.com: Moms Want More Information On Retail Shelves

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about what female shoppers expect at the retail shelf.

Read the entire article on MediaPost.com here, and gain more insight into Green Purse PR's shop-along research.

Just Announced: Lisa Speaking at Forum for Beef Producers in Outback Australia

We are excited to announce that Lisa Mabe-Konstantopoulos, will be a speaker at the OBE Organic Best Practices Management Forum 21 August in Roma, Queensland, Australia. 

Lisa's session will focus on how OBE Organic is leveraging social communications to connect with customers around the world. The forum will be attended by organic beef producers from Roma and surrounding areas. More details here.

Just Announced: Lisa Speaking at Healthy Retail Conference & Expo

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.

Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort. 

MediaPost.com: Want To Better Connect With Moms? Shop With Them

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about why retailers should be shopping with the moms who shop in their stores.

Read the entire article on MediaPost.com here, http://bit.ly/1GKLKxO

Here's What "Green Purse Shoppers" Are Reading

Does your brand need to connect with "green purse shoppers?" You know, the ones that care about buying healthy, organic, sustainable, eco-friendly, and fair trade type of products? If you offer a natural or organic product, of course you need to connect with this group! But do you know what media and blogs your niche of consumers are reading? 

You Had Me At Organic -- New Moms Driving Demand for Healthy, Organic Products

You Had Me At Organic -- New Moms Driving Demand for Healthy, Organic Products

First time mothers represent a window of opportunity for brands. If brands can reach new moms on the cusp of a new life stage (preferably while they are still pregnant) they could potentially keep them as loyal consumers for a long time to come. 

What Your Grocery Bag Says About You

What Your Grocery Bag Says About You

Have you ever noticed the difference in how you feel when carrying a shopping bag from a high-end retailer like Harrods, versus a mass retailer like Wal-Mart? While most people would deny purposely showing off their bag in public when they make a luxury purchase, the reality is, just about all of us are guilty. Irregardless of whether or not one is intentionally showing off, you must admit it feels nice to walk around with a bag that tells the world you can afford nice things. Grocery bags are no different.

While living in Sydney, Australia I became a loyal shopper of the specialty grocer, Thomas Dux Grocer. "The Dux," as it is affectionately called, stocks a variety of specialty, artisanal and organic products -- things that you might not find in a regular supermarket.