#ExpoWest

Scenes from Natural Products Expo West 2018, Anaheim, California

Photos | Natural Products Expo West 2018

Take a behind-the-scenes look at the recent Natural Products Expo West 2018 trade show. As always, Expo West was a great use of time to connect in person with clients, colleagues and friends. 

Green Purse PR's Lisa Mabe at the entrance of Expo West

Green Purse PR's Lisa Mabe at the entrance of Expo West

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Nice to see so many GAP (Global Animal Partnership) rated products at the show.

Nice to see so many GAP (Global Animal Partnership) rated products at the show.

Grass fed continues to be a big focus.

Grass fed continues to be a big focus.

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We LOVE this brand and this particular flavor of LaCroix!

We LOVE this brand and this particular flavor of LaCroix!

Lots of Aussies at Expo West.

Lots of Aussies at Expo West.

Representing some Kiwis from New Zealand too.

Representing some Kiwis from New Zealand too.

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Made the social media visualizer board at Expo West.

Made the social media visualizer board at Expo West.

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Also don't miss this time-lapse video directly from the show. 

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker. 

New Hope Network: Working with Influencers to Bolster your Brand

New Hope Network: Working with Influencers to Bolster your Brand

The New Hope Network just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering a recap from her recent speaking engagement at the 2016 Natural Products Expo West trade show. 

Welcome JicaChips to the Green Purse PR Family of Clients

Welcome JicaChips to the Green Purse PR Family of Clients

Green Purse PR is happy to welcome JicaChips to its family of clients. JicaChips is a new line of healthy snacks made from the ancient root vegetable, jicama, from Central America. A great alternative to typical potato chips, JicaChips are non-GMO, gluten free, and come in a variety of unique flavors.

Just Announced: Lisa Speaking at Natural Products Expo West

Just Announced: Lisa Speaking at Natural Products Expo West

Don't miss our Founder & CEO, Lisa Mabe-Konstantopoulos, speaking on a panel at Expo West.

Exhibiting at Natural Products Expo West? Work with us to get noticed!

Exhibiting at Natural Products Expo West? Work with us to get noticed!

Natural Products Expo West is one of my favorite trade shows. Yes, it's huge and a bit overwhelming, but it's the place to be for those of us working in the natural, organic and healthy products industry!

The show attracts over 70,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Year after year, it's the show buyers rely on to find new products to fill their store shelves. From a public relations perspective, it's also ripe with opportunity to reach the right people and get samples of your products into their hands or mouth.