What's new for Green Purse PR in 2018 | New services for the natural products industry
How well do you know your female millennial consumers? Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.
Read on to download our new #GetInHerCart Workbook all about health-conscious, female, millennial shoppers.
Green Purse PR's Lisa Mabe Back in Sydney
It was so nice to be back in Sydney during June to speak at conferences and meet with some of Green Purse PR's clients. Being previously based in Sydney, many of our clients are in Australia and it's a place I absolutely love.
Below are some photos showing a visual recap of my recent business trip. Highlights of the trip included speaking about marketing to millennial consumers at the Naturally Good Business Summit, and Naturally Good Expo / Fantastic Food + Drink Show. More on those trade shows + links to my presentations here.
While there, I toured some of the local grocery stores, and visited some of my old stomping ground. Have a look at some of the grocery stores we visited here:
The Australian market continues to be a major focus for myself and Green Purse PR. Australia has a lot to offer the world in terms of natural and organic products. I'm keen to help those companies be successful in markets like the USA, Middle East and Asia. Learn more about our expertise and capabilities here and contact me if you're keen to learn more.
- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR
Curious to know what women in the USA think about products from Australia?
Watch this video I produced, featuring our shop-along research, for the Naturally Good Expo.