Lisa Mabe-Konstantopoulos

IN THE NEWS -- Natural Products INSIDER | Women Googling Their Way Into Motherhood

IN THE NEWS — Natural Products INSIDER | Women Googling Their Way Into Motherhood

When a woman becomes pregnant, everyday items, from food to supplements, medicines and cosmetics, suddenly are subject to increased scrutiny. When preparing to enter this new life phase, women tend to go on a massive hunt-and-gather style quest for information. That search often manifests itself in Googling a wide variety of topics, including fertility, healthy pregnancy and lactation.

Read our CEO, Lisa Mabe’s, thoughts on how brands can reach women heading into motherhood.

Access Lisa's new thought leadership article by downloading Natural Products INSIDER’s special edition on Maternal Nutrition here. Look for her article, Women Googling Their Way Into Motherhood, on pages 33-35.

Source: Natural Products Insider

Source: Natural Products Insider

Photo Tour of Thanopoulos (Θανόπουλος) - Athens, Greece

Supermarket Tour | Thanopoulos (Θανόπουλος in Greek) in Athens, Greece

While in Greece recently on holidays, I took some time to squeeze in a bit of work. I've been to Greece several times before, (my husband is from Greece) but this was my first time doing a proper supermarket tour of Athens and conducting shopper research there. 

Athens has some lovely supermarkets and one of my favorites is Thanopoulos, known for stocking a wide variety of products from all over the world and the place to 'see and be seen' apparently. For those not already familiar with Thanopoulos, it is a privately-held family business that has been around since 1877.  Thanopoulos currently has three locations in Athens. I visited the Thanopoulos supermarket in the neighborhood of Kifissia (Κηφισιά,) an upscale residential and shopping district, and quite possibly my favorite place in Athens, other than the coast (Vouliagmeni is still my most favorite spot.) Have a look inside one of Athen's best supermarkets, Thanaopoulos, located at: N. Kifissia Ελαιών 38 14564 Athens, GR-A1.

Entrance to Thanopoulos N. Kifissia store

Entrance to Thanopoulos N. Kifissia store

View from the large, roof top patio offering views of nearby mountains.

View from the large, roof top patio offering views of nearby mountains.

From the roof top patio. There is a cafe just inside.

From the roof top patio. There is a cafe just inside.

View from the second level, looking down on the cash registers.

View from the second level, looking down on the cash registers.

Organic fruit & vegetables

Organic fruit & vegetables

Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

The meat aisle

The meat aisle

Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

Notice some familiar American brands on the snack ailse.

Notice some familiar American brands on the snack ailse.

Tons of fancy Greek honey.

Tons of fancy Greek honey.

Love this pretty honey packaging.

Love this pretty honey packaging.

Natural laundry products

Natural laundry products

The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

My first time seeing donkey milk.

My first time seeing donkey milk.

Organic Greek chocolate

Organic Greek chocolate

Dining space & cafe

Dining space & cafe

A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

If I lived in Athens, I would definitely shop here. It's a modern beautiful, store with lovely amenities and a huge variety of international products on offer. It's no wonder that Athenians are willing to drive out of their way (in some cases,) just to shop at one of the three Thanopoulos locations. 

Stayed tuned here on our blog, #GetInHerCart, for more grocery store visits from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

lisa_mabe_konstantopoulos

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Exploring Natural Products Frequently Purchased by Millennial Women

Exploring Natural Products Frequently Purchased by Millennial Women

We recently asked our forum of health-conscious, millennial aged women about some of their favorite natural products they buy on a regular basis. We are launching a new series of blog posts, Natural Products Millennial Women Buy, where we will explore some of the products that ‘get in her cart’ and into her life.

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Lisa Mabe from Green Purse PR will be speaking at the Naturally Good Expo on marketing to health-conscious women and millennial shoppers. 

3 New Resources From Green Purse PR

3 New Resources From Green Purse PR

Check out our new 'Resources' section for three new pieces of content that may be beneficial to you - Guide to Shop-Along Research, Marketing to New Moms Checklist, and Timeline for When to Pitch Media. 

We're celebrating 7 years today!

We're celebrating 7 years today!

Green Purse PR turns seven years old today!

New Hope Network: Retail staff jeopardizing your sales? Here's how to get them advocating for your brand

New Hope Network: Retail staff jeopardizing your sales? Here's how to get them advocating for your brand

Green Purse PR Founder & CEO, Lisa Mabe, wrote a new thought leadership article for the natural products industry now published on the New Hope Network's website.

What store employees tell customers about products can help or hurt sales. Here are a few things that manufacturers can do to help create awareness and encourage brand advocacy among retail staff.

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

In 2017, Green Purse PR will be focusing even more on empowering companies through customized shopper research, what we call "shop-along research."

4 Must-Have Ingredients for Effective Media Mailings

4 Must-Have Ingredients for Effective Media Mailings

Learn how creative media mailing campaigns can garner media's attention, get your products the right mix of editorial coverage to reach the right audience, and ultimately impact your bottom line.

Specialty Food News | The Rise of Women-Owned Specialty Food Businesses

Specialty Food News | The Rise of Women-Owned Specialty Food Businesses

Lisa Mabe, recently shared some of her thoughts on supporting female-owned businesses within the specialty food industry for Specialty Food News, a trade publication produced by US-based, Specialty Food Association. 

Morocco Based Food Magazine: Insights on Americans' Taste Buds & Moroccan Cuisine

Morocco Based Food Magazine: Insights on Americans' Taste Buds & Moroccan Cuisine

Green Purse PR Founder & CEO, Lisa Mabe, shared some of her insights in the June 2016 issue of Food Magazine, a trade publication from Morocco published in the French language. Lisa's commentary focused on the growing specialty food and halal food markets in the USA. and opportunities for food products from, or inspired by, Morocco.

Shopper Marketing Magazine: Healthy Food Shoppers

Shopper Marketing Magazine: Healthy Food Shoppers

Green Purse PR Founder & CEO, Lisa Mabe's, insights on connecting with health-conscious consumers are featured in the new issue of USA-based Shopper Marketing Magazine. 

Welcome JicaChips to the Green Purse PR Family of Clients

Welcome JicaChips to the Green Purse PR Family of Clients

Green Purse PR is happy to welcome JicaChips to its family of clients. JicaChips is a new line of healthy snacks made from the ancient root vegetable, jicama, from Central America. A great alternative to typical potato chips, JicaChips are non-GMO, gluten free, and come in a variety of unique flavors.

Just Announced: Lisa Speaking at Natural Products Expo West

Just Announced: Lisa Speaking at Natural Products Expo West

Don't miss our Founder & CEO, Lisa Mabe-Konstantopoulos, speaking on a panel at Expo West.

MediaPost.com: Connect With More Millennial Moms - Scaling The Niches

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about how to scale up outreach to Millennial moms.

Read the entire article on MediaPost.com here, http://bit.ly/1LAgq9C

MediaPost.com: Moms Turn To Instagram For Small Moments Of Escape

MediaPost.com: Moms Turn To Instagram For Small Moments Of Escape

Today’s moms are always on. In fact, a recent study, “The New Micro-Leisure,” found that Millennials in particular (Millennial moms included) rarely go 15 minutes without checking their phones. As I talk with moms, I often ask them what brands they follow on social media, and which companies inspire them the most online.

Looking to Connect with Dubai Moms Who Shop Healthy

Looking to Connect with Dubai Moms Who Shop Healthy

We shop with women all around the world, and are looking forward to conducting some shopper research with moms in Dubai across the next few months...

Behind-the-Scenes of a Shop-Along

Behind-the-Scenes of a Shop-Along

Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?

MediaPost.com: New Moms More Inclined to Shop Healthy

MediaPost.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about first-time moms' tendency to shop healthy, and in many cases, convert to natural and organic products.

Read the entire article on MediaPost.com here.