Marketing to Moms

Download our 2019 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

marketing holidays food

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who download our list. The webinar will highlight some of our favorite examples from companies creating content around holidays, like Halloween, Ramadan, National Coffee Day and National Picnic Day.

Download our 2018 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who downloaded this list during our initial offering phase. The webinar will highlight some of the most relevant holidays and why holidays like these are worth incorporating into your social communications program.

3 New Resources From Green Purse PR

3 New Resources From Green Purse PR

Check out our new 'Resources' section for three new pieces of content that may be beneficial to you - Guide to Shop-Along Research, Marketing to New Moms Checklist, and Timeline for When to Pitch Media. 

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

In 2017, Green Purse PR will be focusing even more on empowering companies through customized shopper research, what we call "shop-along research."

New Resource: Download our Marketing to New Moms Checklist

New Resource: Download our Marketing to New Moms Checklist

DOWNLOAD our new resource, Marketing to New Moms Checklist, to discover some areas to consider when putting together a proactive program to reach moms. Contact Green Purse PR to discuss how we can work with you and your partners to create an effective marketing to moms program.

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker. 

New Hope Network: Working with Influencers to Bolster your Brand

New Hope Network: Working with Influencers to Bolster your Brand

The New Hope Network just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering a recap from her recent speaking engagement at the 2016 Natural Products Expo West trade show. 

What's new in Healthy Snacking? Discover JicaChips at Expo West

What's new in Healthy Snacking? Discover JicaChips at Expo West

We're excited to help introduce America to a new healthy snacking option made from jicama, a root vegetable not well known yet here in the USA. If you will be at the Natural Products Expo West trade show March 11-13, plan to discover JicaChips and their delicious new line of non-GMO, gluten free, baked chips.

Lisa Mabe's Marketing to Millennial Moms Insights Featured in France-Based Journal

In a recent issue of Kids Nutrition Report (KNR), I shared some of my insights on how companies can connect with new Millennial moms.

KNR is a France-based international journal focused on the burgeoning worldwide kids' nutritional marketplace, produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business.

M2Moms Example: The Honest Company Stocks Healthy Travel Essentials for Moms at Airports

M2Moms Example: The Honest Company Stocks Healthy Travel Essentials for Moms at Airports

I was recently traveling through the Hartsfield–Jackson Atlanta International Airport (ATL) recently and was thrilled to spot a beautiful kiosk in Concourse C from The Honest Company. The kiosk stocks a variety of travel essentials for moms and the whole family, such as new Honest Feminine Care products, diapers/nappies and hand sanitizer. I love this new initiative; kudos to The Honest Company for being so savvy and providing health-conscious travelers with healthy options! 

MediaPost.com: Connect With More Millennial Moms - Scaling The Niches

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about how to scale up outreach to Millennial moms.

Read the entire article on MediaPost.com here, http://bit.ly/1LAgq9C

Supermarket News: 4 Ways for Natural Retailers to Attract New Moms

Supermarket News just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering tips on how retailers can better accommodate new moms' desire to shop for healthier products.

Read the entire article on SupermarketNews.com here: http://bit.ly/1k7tpXk

New Hope 360: 4 Ways for Natural Retailers to Attract New Moms

NewHope360.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, offering tips on how natural retailers can better accommodate new moms' desire to shop for healthier products.

Retailers, How Are You Meeting The Needs Of New Moms?

Retailers, How Are You Meeting The Needs Of New Moms?

First time mothers represent a window of opportunity for grocery retailers. Learn about our new workshop for retailers, Get In Her Cart: Connecting with New Moms for More Visits, Spending & Word-of-Mouth.

MediaPost.com: Moms Turn To Instagram For Small Moments Of Escape

MediaPost.com: Moms Turn To Instagram For Small Moments Of Escape

Today’s moms are always on. In fact, a recent study, “The New Micro-Leisure,” found that Millennials in particular (Millennial moms included) rarely go 15 minutes without checking their phones. As I talk with moms, I often ask them what brands they follow on social media, and which companies inspire them the most online.

Looking to Connect with Dubai Moms Who Shop Healthy

Looking to Connect with Dubai Moms Who Shop Healthy

We shop with women all around the world, and are looking forward to conducting some shopper research with moms in Dubai across the next few months...

Behind-the-Scenes of a Shop-Along

Behind-the-Scenes of a Shop-Along

Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?

MediaPost.com: New Moms More Inclined to Shop Healthy

MediaPost.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about first-time moms' tendency to shop healthy, and in many cases, convert to natural and organic products.

Read the entire article on MediaPost.com here.

MediaPost.com: Moms Want More Information On Retail Shelves

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about what female shoppers expect at the retail shelf.

Read the entire article on MediaPost.com here, and gain more insight into Green Purse PR's shop-along research.

Just Announced: Lisa Speaking at Healthy Retail Conference & Expo

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.

Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort.