Marketing to Mums

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Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

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Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Lisa Mabe from Green Purse PR will be speaking at the Naturally Good Expo on marketing to health-conscious women and millennial shoppers. 

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3 New Resources From Green Purse PR

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3 New Resources From Green Purse PR

Check out our new 'Resources' section for three new pieces of content that may be beneficial to you - Guide to Shop-Along Research, Marketing to New Moms Checklist, and Timeline for When to Pitch Media. 

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What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

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What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

In 2017, Green Purse PR will be focusing even more on empowering companies through customized shopper research, what we call "shop-along research."

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New Resource: Download our Marketing to New Moms Checklist

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New Resource: Download our Marketing to New Moms Checklist

DOWNLOAD our new resource, Marketing to New Moms Checklist, to discover some areas to consider when putting together a proactive program to reach moms. Contact Green Purse PR to discuss how we can work with you and your partners to create an effective marketing to moms program.

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Lisa Mabe's Marketing to Millennial Moms Insights Featured in France-Based Journal

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In a recent issue of Kids Nutrition Report (KNR), I shared some of my insights on how companies can connect with new Millennial moms.

KNR is a France-based international journal focused on the burgeoning worldwide kids' nutritional marketplace, produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business.

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M2Moms Example: The Honest Company Stocks Healthy Travel Essentials for Moms at Airports

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M2Moms Example: The Honest Company Stocks Healthy Travel Essentials for Moms at Airports

I was recently traveling through the Hartsfield–Jackson Atlanta International Airport (ATL) recently and was thrilled to spot a beautiful kiosk in Concourse C from The Honest Company. The kiosk stocks a variety of travel essentials for moms and the whole family, such as new Honest Feminine Care products, diapers/nappies and hand sanitizer. I love this new initiative; kudos to The Honest Company for being so savvy and providing health-conscious travelers with healthy options! 

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MediaPost.com: Connect With More Millennial Moms - Scaling The Niches

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MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about how to scale up outreach to Millennial moms.

Read the entire article on MediaPost.com here, http://bit.ly/1LAgq9C. 

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Retailers, How Are You Meeting The Needs Of New Mums?

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Retailers, How Are You Meeting The Needs Of New Mums?

First time mothers represent a window of opportunity for grocery retailers. Learn about our new workshop for retailers, Get In Her Trolley: Connecting with New Mums for More Visits, Spending & Word-of-Mouth.

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Looking to Connect with Dubai Moms Who Shop Healthy

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Looking to Connect with Dubai Moms Who Shop Healthy

We shop with women all around the world, and are looking forward to conducting some shopper research with moms in Dubai across the next few months...

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Behind-the-Scenes of a Shop-Along

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Behind-the-Scenes of a Shop-Along

Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?

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MediaPost.com: New Moms More Inclined to Shop Healthy

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MediaPost.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about first-time moms' tendency to shop healthy, and in many cases, convert to natural and organic products.

Read the entire article on MediaPost.com here.

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Just Announced: Lisa Speaking at Healthy Retail Conference & Expo

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We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe-Konstantopoulos, will be a speaker at the inaugural Healthy Retail Conference & Expo October 28-30 in Scottsdale, Arizona.

Lisa's session, Exploring New Demographic Opportunities, will focus on marketing to millennial moms. The session takes place Thursday, October 29th from 3-3:30 PM at the Scottsdale Fairmont Princess Resort.