Natural products

Get to know your female millennial consumers

Get to know your female millennial consumers

How well do you know your female millennial consumers? Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.

Read on to download our new #GetInHerCart Workbook all about health-conscious, female, millennial shoppers.

New Hope Network: Retail staff jeopardizing your sales? Here's how to get them advocating for your brand

New Hope Network: Retail staff jeopardizing your sales? Here's how to get them advocating for your brand

Green Purse PR Founder & CEO, Lisa Mabe, wrote a new thought leadership article for the natural products industry now published on the New Hope Network's website.

What store employees tell customers about products can help or hurt sales. Here are a few things that manufacturers can do to help create awareness and encourage brand advocacy among retail staff.