Naturally Good Expo

Good to be back in Sydney, Australia

Green Purse PR's Lisa Mabe Back in Sydney

It was so nice to be back in Sydney during June to speak at conferences and meet with some of Green Purse PR's clients. Being previously based in Sydney, many of our clients are in Australia and it's a place I absolutely love. 

Below are some photos showing a visual recap of my recent business trip. Highlights of the trip included speaking about marketing to millennial consumers at the Naturally Good Business Summit, and Naturally Good Expo / Fantastic Food + Drink Show. More on those trade shows + links to my presentations here.

While there, I toured some of the local grocery stores, and visited some of my old stomping ground. Have a look at some of the grocery stores we visited here:

The Australian market continues to be a major focus for myself and Green Purse PR. Australia has a lot to offer the world in terms of natural and organic products. I'm keen to help those companies be successful in markets like the USA, Middle East and Asia. Learn more about our expertise and capabilities here and contact me if you're keen to learn more. 

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Curious to know what women in the USA think about products from Australia?

Watch this video I produced, featuring our shop-along research, for the Naturally Good Expo.

Photo Tour | Woolworths in Crows Nest, Sydney

I recently returned from a business trip to Sydney, Australia, where I used to be based. I was in town to speak at the Naturally Good Expo and Naturally Good Business Summit. While there I had a look at some of Sydney's grocery retail scene, including some of the stores I used to shop at when I lived in Sydney.

One of the stores I visited was Woolworths in Crows Nest. This 'Woolies' store just reopened in April 2016 after two years of major renovation. I shopped at this Woolies during my time in Sydney; last time I was here it was still being demolished. Now, $52 million later in redevelopment, it's a completely different store. Previously it was a very tired, soulless, one-level store -- the kind that's so unpleasant, you can hardly wait to get out of it. Now it's shiny, new and includes multiple-levels. 

Below are some photos I took of Woolworths located at 10 Falcon St, Crows Nest NSW 2065, Australia.

Woolworths - Crows Nest, Sydney

Woolworths - Crows Nest, Sydney

Such a beautiful structure on the outside. Crows Nest is an adorable community, but it could use some updating. The new Woolworths helps modernise the community. 

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Main level includes lots of grab & go options.

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Spotted several products featuring the Australian Certified Organic bud, Australia's most recognised organic certification amongst Australian consumers.

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This Thomas Dux corner on the first floor made me sad. I'm glad Woolworths still managed to let the brand live on in some form, but I'm disappointed that the stand alone stores no longer exist. Thomas Dux Grocer closed about two years ago. There used to be an outstanding Thomas Dux right around the corner from here; it's now a different store, called About Life. Read my blog post, photo tour of About Life here.

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Stayed tuned here on our blog, #GetInHerCart, for more information on grocery retail and from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

Get in Her Trolley | Presentation + Video from Naturally Good Business Summit

For those who attended Naturally Good Expo's Business Summit in Sydney, view Lisa's presentation, 'Get In Her Trolley,' and accompanying video below.

GetinHerTrolley

Fill in your contact information in the form below and press 'submit' to receive a link to our presentation.

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We're happy to chat to you about the value of getting to know your female shoppers, in the Australian market, as well as in export markets like the North America, Middle East and Asia. Contact us to learn more about our shop-along research service.

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe, will present the keynote address at the Naturally Good Business Summit in Sydney, Australia 2 June, 2017 at 9:00 AM.

The Naturally Good Business Summit is a growth strategy event that aims to push businesses to the next level. The one-day forum will fuel strategic thinking, business development and industry connections.

Lisa's keynote, Get in her trolley: Global insights for connecting with women shoppers, will cover:

  • Looking into the shopping trolleys of women
  • The importance of understanding how women shop
  • How retailers and brands can engage women in stores and online

Women are the fastest-growing economy in the world, influencing 90 per cent of purchasing decisions and driving the global cultural shift towards cleaner, greener, healthier products for themselves and their families. If companies with healthy products want to succeed in this evolving marketplace, they must win with women.

But how do you influence purchasing decisions and what makes women choose one product over another? Who are the key segments you should be connecting with to sell healthy products? Attend Lisa's keynote presentation to find out.

For more details on the Business Summit, click here.

Plan to join us if you can. Otherwise, follow the dialogue online by using the hashtag, #NaturallyGoodExpo. Follow Lisa on Twitter @LisaMabe as she will be live tweeting from the event.

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In addition to the Business Summit, Lisa is also speaking a few days later at the Naturally Good Expo. There, Lisa will discuss marketing to health-conscious Millennial shoppers. More on that here.

Lisa is CEO of Green Purse PR, a boutique research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in social communications and marketing to women. Lisa has over 12 years experience working with leading companies around the world, including Australian companies like OBE Organic and Changing Habits. Lisa was previously based in Sydney, and is often in the region servicing clients throughout Australia and New Zealand.

Want to connect with Lisa ahead of the Summit? Contact her via this form.

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Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Lisa Mabe from Green Purse PR will be speaking at the Naturally Good Expo on marketing to health-conscious women and millennial shoppers.