Green Purse PR turns seven years old today!
It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.
Back in August I spoke at my client, OBE Organic's, #GrazingBMP Forum in the Australian Outback town, Roma. I manage OBE's social public relations in multiple markets around the world, such as Australia, America and the Middle East. OBE is a social company and it's an important part of the way that the brand communicates with consumers and its partners.
Watch this video from Digital Farm TV to see some of the insights I shared with beef producers at the Forum: http://bit.ly/1Q7pcjD.
Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?
We are excited to announce that Lisa Mabe-Konstantopoulos, will be a speaker at the OBE Organic Best Practices Management Forum 21 August in Roma, Queensland, Australia.
Lisa's session will focus on how OBE Organic is leveraging social communications to connect with customers around the world. The forum will be attended by organic beef producers from Roma and surrounding areas. More details here.