We recently conducted shop-along research for the new Stopain Migraine brand. We identified a lot of useful insights such as: how shoppers with migraines learn about migraine relief products, where women look for OTC pain relief options and who are the influencers that impact their purchase decisions.
We are currently recruiting participates for a unique and fun research project for a pharmaceutical company in the USA.
Our shop-along study will aim to better understand how female migraine sufferers shop for products that offer migraine relief. We want to understand if this group typically reached for conventional over-the-counter drugs or prescriptions, homeopathic products, or other alternative forms of relief.
It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.
Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?
MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about what female shoppers expect at the retail shelf.
Read the entire article on MediaPost.com here, and gain more insight into Green Purse PR's shop-along research.