Sydney

Good to be back in Sydney, Australia

Green Purse PR's Lisa Mabe Back in Sydney

It was so nice to be back in Sydney during June to speak at conferences and meet with some of Green Purse PR's clients. Being previously based in Sydney, many of our clients are in Australia and it's a place I absolutely love. 

Below are some photos showing a visual recap of my recent business trip. Highlights of the trip included speaking about marketing to millennial consumers at the Naturally Good Business Summit, and Naturally Good Expo / Fantastic Food + Drink Show. More on those trade shows + links to my presentations here.

While there, I toured some of the local grocery stores, and visited some of my old stomping ground. Have a look at some of the grocery stores we visited here:

The Australian market continues to be a major focus for myself and Green Purse PR. Australia has a lot to offer the world in terms of natural and organic products. I'm keen to help those companies be successful in markets like the USA, Middle East and Asia. Learn more about our expertise and capabilities here and contact me if you're keen to learn more. 

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Curious to know what women in the USA think about products from Australia?

Watch this video I produced, featuring our shop-along research, for the Naturally Good Expo.

Photo Tour | About Life in Crows Nest, Sydney

I recently returned from a few weeks working in Australia. During my time in Sydney (my old home) I visited several grocery retailers, including some of my old go-to spots from when I lived in Sydney. 

For me, I study (through shop-along research) how health-conscious consumers around the world grocery shop, so I'm always keen to have a look at the in-store environment, identify new products and try to understand what's resonating with shoppers. 

One of the stores I visited is About Life in Crows Nest, on Sydney's Lower North Shore. About Life is a natural supermarket and whole foods cafe with seven locations in Sydney and one in Melbourne (as of this writing.) This store was converted from a Thomas Dux Grocer store (sadly, no longer with us) to About Life about two years ago. About Life, Crows Nest is located at: 13 Willoughby Rd, Crows Nest NSW 2065, Australia. When I lived in Sydney, and this was still Thomas Dux Grocer, this store was where we bought most of our groceries. 

The layout of the store is mostly the same as it was under Thomas Dux.  It now features a cafe section and has been re-skinned for the About Life brand. This is a great store to discover unique and healthy products, from fresh food and packaged snacks to natural nappies and body care.

Below are photos I took while visiting About Life located at 13 Willoughby Rd, Crows Nest NSW 2065, Australia.

about-life-sydney
about-life-farmers
about-life-merchandising
food-product-packaging-leaf-kubu
kubu-yohurt-australia
health-snacking-food-trend
the-happy-snack-company-chic-peas
arlingtons-tapioca-pudding

 

Stayed tuned here on our blog, #GetInHerCart, for more information on grocery retail and from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Lisa Mabe from Green Purse PR will be speaking at the Naturally Good Expo on marketing to health-conscious women and millennial shoppers. 

What Your Grocery Bag Says About You

What Your Grocery Bag Says About You

Have you ever noticed the difference in how you feel when carrying a shopping bag from a high-end retailer like Harrods, versus a mass retailer like Wal-Mart? While most people would deny purposely showing off their bag in public when they make a luxury purchase, the reality is, just about all of us are guilty. Irregardless of whether or not one is intentionally showing off, you must admit it feels nice to walk around with a bag that tells the world you can afford nice things. Grocery bags are no different.

While living in Sydney, Australia I became a loyal shopper of the specialty grocer, Thomas Dux Grocer. "The Dux," as it is affectionately called, stocks a variety of specialty, artisanal and organic products -- things that you might not find in a regular supermarket.