What Amazon Prime Members Think About New Lower Prices at Whole Foods Market

What Amazon Prime Members Think About New Lower Prices at Whole Foods Market

Shopper Feedback + Recent Photos Inside Whole Foods Market

As experts in understanding how health-conscious female consumers shop, we recently asked our panel of shoppers their thoughts on the new lower prices at Whole Foods Market for Amazon Prime members. Here's what some of them had to say.

New banner outside a Whole Foods Market store in Gaithersburg, Maryland

New banner outside a Whole Foods Market store in Gaithersburg, Maryland

“I love this. I wish I had a Whole Foods close to me so I could shop there and take advantage of the savings since I'm a Prime member.”

Millennial mom from Florida

 

“I might actually try it now that prices have gone down.”

— Millennial mom from Charlotte, North Carolina

 

“Between Whole Foods and Amazon, seems like they are getting all my money. Lowering their prices translates to me spending even more on my grocery shops.”

Gen X Dad from Gaithersburg, Maryland

 

“I can now tell that my Amazon Prime membership is doing something for me at Whole Foods! I think I’m going to end up spending more there — making more last minute purchases just because things are on sale.”

— Millennial mom from Washington, DC

 

“I already buy most of my groceries at Whole Foods and household supplies on Amazon.com, but the lower pricing does make me feel better about shopping. It's nice to have more benefits from the Prime membership.”

Gen X male from Boston, Massachusetts

 

“I shop at Whole Foods mostly for fruit, vegetables and meats anyway, so this is a win win for me.”

— Gen X mom from San Francisco, California

 

“I bet this will bring in shoppers of other grocery stores because everyone has a Amazon Prime membership, right? Even though price is not the main thing I base my purchases on, I still want to save money if I can.”

— Millennial female from Las Vegas, Nevada

Here are some photos we snapped from one Whole Foods Market store on the day the new campaign was launched, April 3, 2019. Notice the new, Prime-centric signage touting "new lower prices on produce,” along with “This is huge” complete with oversized images of berries and other fresh produce, and “You’re gonna need a bigger cart.” This sort of signage can now be seen in Whole Foods Market stores around the country.

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Curious to learn more about Whole Foods Market shoppers?

Purchase our report, How to Win with Whole Foods Market Shoppers here.

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR