Business News

IN THE NEWS -- Natural Products INSIDER | Women Googling Their Way Into Motherhood

IN THE NEWS — Natural Products INSIDER | Women Googling Their Way Into Motherhood

When a woman becomes pregnant, everyday items, from food to supplements, medicines and cosmetics, suddenly are subject to increased scrutiny. When preparing to enter this new life phase, women tend to go on a massive hunt-and-gather style quest for information. That search often manifests itself in Googling a wide variety of topics, including fertility, healthy pregnancy and lactation.

Read our CEO, Lisa Mabe’s, thoughts on how brands can reach women heading into motherhood.

Access Lisa's new thought leadership article by downloading Natural Products INSIDER’s special edition on Maternal Nutrition here. Look for her article, Women Googling Their Way Into Motherhood, on pages 33-35.

 Source: Natural Products Insider

Source: Natural Products Insider

IN THE NEWS -- Natural Products Insider | Leveraging the Influence of Influencers

IN THE NEWS -- Natural Products Insider | Leveraging the Influence of Influencers

In our shopper research, many consumers report that they first learned about a product through an influencer. There is certainly a lot of discussion around influencers, but what does “working with influencers” mean, what do influencer programs look like, and what outcomes can a brand realistically expect to get?

Read Lisa's new thought leadership article on the Natural Products Insider here: https://bit.ly/2RejvEt.

 Source: Informa’s Natural Products Insider

Source: Informa’s Natural Products Insider

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Lisa Mabe from Green Purse PR will be speaking at the Naturally Good Expo on marketing to health-conscious women and millennial shoppers. 

We're celebrating 7 years today!

We're celebrating 7 years today!

Green Purse PR turns seven years old today!

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

In 2017, Green Purse PR will be focusing even more on empowering companies through customized shopper research, what we call "shop-along research."

Shopper Marketing Magazine: Healthy Food Shoppers

Shopper Marketing Magazine: Healthy Food Shoppers

Green Purse PR Founder & CEO, Lisa Mabe's, insights on connecting with health-conscious consumers are featured in the new issue of USA-based Shopper Marketing Magazine. 

Welcome Shah Trading Company to the Green Purse PR Family of Clients

Welcome Shah Trading Company to the Green Purse PR Family of Clients

Green Purse PR is happy to welcome Canada-based Shah Trading Company to its family of clients. Shah Trading Company is offering a new branded line of products called Dunya Harvest. "Dunya," meaning "world," offers a wide variety of healthy pantry staples, including beans, rice, grains, oats, peas, seeds, and lentils.