Marketing to Mums

IN THE NEWS -- Natural Products INSIDER | Women Googling Their Way Into Motherhood

IN THE NEWS — Natural Products INSIDER | Women Googling Their Way Into Motherhood

When a woman becomes pregnant, everyday items, from food to supplements, medicines and cosmetics, suddenly are subject to increased scrutiny. When preparing to enter this new life phase, women tend to go on a massive hunt-and-gather style quest for information. That search often manifests itself in Googling a wide variety of topics, including fertility, healthy pregnancy and lactation.

Read our CEO, Lisa Mabe’s, thoughts on how brands can reach women heading into motherhood.

Access Lisa's new thought leadership article by downloading Natural Products INSIDER’s special edition on Maternal Nutrition here. Look for her article, Women Googling Their Way Into Motherhood, on pages 33-35.

Source: Natural Products Insider

Source: Natural Products Insider

Get to know your female millennial consumers

Get to know your female millennial consumers

How well do you know your female millennial consumers? Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.

Read on to download our new #GetInHerCart Workbook all about health-conscious, female, millennial shoppers.

Recap of Naturally Good Expo in Sydney, Australia

Download my presentations from Naturally Good Expo

I just wrapped up several days at the Naturally Good Expo and Business Summit here in Sydney, Australia where I spoke to some of Australia and New Zealand's leading natural products and retail companies. During the conference and trade show, I spoke about marketing to health-conscious women, mums and millennials. 

While the sessions were not recorded, I have published my presentations online (see form below at the end of this blog post) for you to have a look at, as well as the video that I produced for attendees of Naturally Good Expo. 

As you may already know, I've gotten to know the market here well (I used to be based in Sydney,) am here a few times per year, and am particularly passionate about helping market products from this region to overseas consumers, in places like the USA, Canada, the Middle East and parts of Asia.

For those focused on exporting, getting a good distributor and onto retail shelves or online is NOT enough to be successful in places where you have little to no brand awareness. My consultancy, Green Purse PR, works with companies in Australia and New Zealand to help them understand their shoppers (through our shop-along research) and work on public relations and social media marketing programs to connect directly with health-conscious shoppers.

We support clients with research, strategy and executing ongoing public relations programs. For those who may just be after some initial direction, ideation, training or feedback, we also offer consulting, including one-hour, virtual consult sessions to get you headed in the right direction. 

If you're keen to create more awareness and drive sales at retail or online, contact us. Happy to have an initial chat about our expertise and services, as well as learn where your products are sold, who your target consumers are and what we can do to help you engage with shoppers and drive sales. 

Please fill out this form for access to both of my presentations (Get In Her Trolley & The Next Generation of Shoppers) from Naturally Good Expo. If you are unable to fill out the form, email me at lisa {at} greenpursepr.com and I'll send directly to you. Cheers!  - Lisa, CEO of Green Purse PR

Name *
Name

Get in Her Trolley | Presentation + Video from Naturally Good Business Summit

For those who attended Naturally Good Expo's Business Summit in Sydney, view Lisa's presentation, 'Get In Her Trolley,' and accompanying video below.

GetinHerTrolley

Fill in your contact information in the form below and press 'submit' to receive a link to our presentation.

Name *
Name

We're happy to chat to you about the value of getting to know your female shoppers, in the Australian market, as well as in export markets like the North America, Middle East and Asia. Contact us to learn more about our shop-along research service.

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe, will present the keynote address at the Naturally Good Business Summit in Sydney, Australia 2 June, 2017 at 9:00 AM.

The Naturally Good Business Summit is a growth strategy event that aims to push businesses to the next level. The one-day forum will fuel strategic thinking, business development and industry connections.

Lisa's keynote, Get in her trolley: Global insights for connecting with women shoppers, will cover:

  • Looking into the shopping trolleys of women
  • The importance of understanding how women shop
  • How retailers and brands can engage women in stores and online

Women are the fastest-growing economy in the world, influencing 90 per cent of purchasing decisions and driving the global cultural shift towards cleaner, greener, healthier products for themselves and their families. If companies with healthy products want to succeed in this evolving marketplace, they must win with women.

But how do you influence purchasing decisions and what makes women choose one product over another? Who are the key segments you should be connecting with to sell healthy products? Attend Lisa's keynote presentation to find out.

For more details on the Business Summit, click here.

Plan to join us if you can. Otherwise, follow the dialogue online by using the hashtag, #NaturallyGoodExpo. Follow Lisa on Twitter @LisaMabe as she will be live tweeting from the event.

naturally_good_business_summit

In addition to the Business Summit, Lisa is also speaking a few days later at the Naturally Good Expo. There, Lisa will discuss marketing to health-conscious Millennial shoppers. More on that here.

Lisa is CEO of Green Purse PR, a boutique research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in social communications and marketing to women. Lisa has over 12 years experience working with leading companies around the world, including Australian companies like OBE Organic and Changing Habits. Lisa was previously based in Sydney, and is often in the region servicing clients throughout Australia and New Zealand.

Want to connect with Lisa ahead of the Summit? Contact her via this form.

lisa_mabe_naturally_good

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Lisa Mabe from Green Purse PR will be speaking at the Naturally Good Expo on marketing to health-conscious women and millennial shoppers. 

Putting a New Migraine Product on the Radar of Health Writers

Putting a New Migraine Product on the Radar of Health Writers

We created a "migraine survival kit" with health-conscious female migraine sufferers in mind. The kit featured one full-sized Stopain Migraine product, along with complimenting products, organic ginger tea, Epsom salt bath bomb, sleep mask, journal and a natural, soy candle. All the products were packed in a natural, canvas bag that recipients could use as a lunch or cosmetics bag.

Understanding how Migraine Sufferers Shop

Understanding how Migraine Sufferers Shop

We recently conducted shop-along research for the new Stopain Migraine brand. We identified a lot of useful insights such as: how shoppers with migraines learn about migraine relief products, where women look for OTC pain relief options and who are the influencers that impact their purchase decisions. 

Welcome Changing Habits to the Green Purse PR Family of Clients

Welcome Changing Habits to the Green Purse PR Family of Clients

Green Purse PR is happy to welcome Australia-based Changing Habits to its family of clients. Changing Habits will soon be launching a new documentary called, What's With Wheat; we will be supporting their efforts to get Americans watching and talking about this new film. 

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

New Hope Network -- Insight from Expo West: Brands tell all about winning PR tactics

In addition to speaking at Natural Products Expo West and managing media interviews and social communications coverage for clients like JicaChips, I had the opportunity to discuss winning public relations plays with several exhibitors. Some companies I met on the show floor, and others I spoke with during a private breakfast briefing where I was a guest speaker. 

Demand for Organic Food Growing in the Middle East

Demand for Organic Food Growing in the Middle East

It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.

Lisa Mabe's Marketing to Millennial Moms Insights Featured in France-Based Journal

In a recent issue of Kids Nutrition Report (KNR), I shared some of my insights on how companies can connect with new Millennial moms.

KNR is a France-based international journal focused on the burgeoning worldwide kids' nutritional marketplace, produced by the publishers of New Nutrition Business, the longest-established journal on the global food and nutrition business.

Here's What Health-Conscious Moms (In the USA) are Reading

Does your brand need to connect with "green purse moms?" You know, the ones that care about buying healthy, sugar-free, organic, natural, non-GMO type of products for their families? If you offer a natural or organic product, of course you need to connect with moms! But do you know where moms are going online for information and inspiration on healthy living?

M2Moms Example: The Honest Company Stocks Healthy Travel Essentials for Moms at Airports

M2Moms Example: The Honest Company Stocks Healthy Travel Essentials for Moms at Airports

I was recently traveling through the Hartsfield–Jackson Atlanta International Airport (ATL) recently and was thrilled to spot a beautiful kiosk in Concourse C from The Honest Company. The kiosk stocks a variety of travel essentials for moms and the whole family, such as new Honest Feminine Care products, diapers/nappies and hand sanitizer. I love this new initiative; kudos to The Honest Company for being so savvy and providing health-conscious travelers with healthy options! 

MediaPost.com: Connect With More Millennial Moms - Scaling The Niches

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about how to scale up outreach to Millennial moms.

Read the entire article on MediaPost.com here, http://bit.ly/1LAgq9C

Retailers, How Are You Meeting The Needs Of New Mums?

Retailers, How Are You Meeting The Needs Of New Mums?

First time mothers represent a window of opportunity for grocery retailers. Learn about our new workshop for retailers, Get In Her Trolley: Connecting with New Mums for More Visits, Spending & Word-of-Mouth.