Shopper Marketing

IN THE NEWS -- Natural Products INSIDER | Women Googling Their Way Into Motherhood

IN THE NEWS — Natural Products INSIDER | Women Googling Their Way Into Motherhood

When a woman becomes pregnant, everyday items, from food to supplements, medicines and cosmetics, suddenly are subject to increased scrutiny. When preparing to enter this new life phase, women tend to go on a massive hunt-and-gather style quest for information. That search often manifests itself in Googling a wide variety of topics, including fertility, healthy pregnancy and lactation.

Read our CEO, Lisa Mabe’s, thoughts on how brands can reach women heading into motherhood.

Access Lisa's new thought leadership article by downloading Natural Products INSIDER’s special edition on Maternal Nutrition here. Look for her article, Women Googling Their Way Into Motherhood, on pages 33-35.

 Source: Natural Products Insider

Source: Natural Products Insider

Exploring the Japanese Market | Upcoming Shopper Research During February 2019

Shopping Along With Japanese Women

Upcoming Shopper Research in Japan During February 2019

Green Purse PR is gearing up for our upcoming travels to Japan to explore what products #GetInHerCart. During the month of February 2019, our CEO, Lisa Mabe, will be working on an already commissioned research project to explore how health-conscious Japanese women shop for premium grocery products at grocery stores in Tokyo.

Our project will include:

  • Market & product category insights from several grocery store visits

  • Shopper insights from shop-alongs with Japanese consumers (along with a native Japanese speaking translator.)

Since we will already be in the market, we’re open to conducting more shopper research projects while there. If you’re keen to better understand the Japanese market, from a consumer insights and grocery retail landscape, contact us here.

We’re so looking forward to exploring the food and grocery scene in Japan!

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 MUJI global flagship store in Tokyo’s Yurakucho neighborhood. Source: DesignBoom.com

MUJI global flagship store in Tokyo’s Yurakucho neighborhood. Source: DesignBoom.com

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 MUJI global flagship store in Tokyo’s Yurakucho neighborhood. Source: DesignBoom.com

MUJI global flagship store in Tokyo’s Yurakucho neighborhood. Source: DesignBoom.com

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Download our 2019 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

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If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who download our list. The webinar will highlight some of our favorite examples from companies creating content around holidays, like Halloween, Ramadan, National Coffee Day and National Picnic Day.

Creating “Mini-Events” for Holidays + Celebrating Female Leadership | Recap from the Path to Purchase Expo

Creating “Mini-Events” for Holidays + Celebrating Female Leadership | Recap from the Path to Purchase Expo

I attended a shopper marketing conference and trade show, the Path to Purchase Expo, by the Path to Purchase Institute for the first time this year. It was held in Minneapolis, Minnesota during the first week of October and was attended by a lot of big consumer packaged good (CPG) brands, retailers, creative agencies, and technology service providers. The likes of retailers such as Walmart and Kroger, brands like Coca-Cola and The Clorox Co. and service providers like Volta and Aha!ogy were there. I noticed a few from the natural products industry – Organic Valley and the Fair Trade Association. There were a few from the meat industry as well – Hormel, Superior Farms (lamb) and the American Lamb Board.

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I’ve been reading the Path to Purchase Institute’s trade publication, Shopper Marketing Magazine, for years, - I’ve even had my work featured in it before, but this was my first time attending one of their conferences and I’m glad I went. I attended mostly because I want to learn – learn what big CPG brands and mass retailers are doing to understand and connect with shoppers, both from a research and shopper marketing perspective.

While there, I also participated in the inaugural When Women Lead Symposium made up of other female leaders who work in shopper marketing. Helping to promote female leadership in my industry (the natural products industry) is naturally something I’m an advocate of. As a female entrepreneur and thought leader, I’m fortunate to have the opportunity to share my expertise with companies around the world on the topic of marketing to women.

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 Lisa of Green Purse PR participating in the When Women Lead Symposium. Photo source: Path to Purchase Expo.

Lisa of Green Purse PR participating in the When Women Lead Symposium. Photo source: Path to Purchase Expo.

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I’ve had the opportunity to work with several clients that have female CEOs and leadership. In fact, nearly all of the clients Green Purse PR has worked with have excellent track records (in my opinion) of valuing the opinions of women and ensuring their voices are heard, recognized and celebrated at the highest levels.

One of the female leaders that immediately come to mind is Dalene Wray of OBE Organic, a leading organic, grassfed beef company from the Outback of Australia. Dalene works in a male-dominated industry – agriculture and meat, but is continuously ‘kicking glass’ as we like to say. She’s become one of the most recognized female voices in Australian agriculture and is now sought out and awarded for her unique expertise by Government and industry bodies. It’s not uncommon to find Dalene on a speaker panel or in a working group at an industry event in Australia, Hong Kong, New York City or Saudi Arabia where she is the only female on the stage sharing her voice. In addition to sharing her own voice in a big way, Dalene is a champion for others – for other women (like me,) for promoting diversity in general within Australian agriculture and also reconciliation for indigenous peoples of Australia. In fact, OBE Organic was one of the first Australian agribusinesses to adopt a Reconsilation Action Plan, a plan to create social change and economic opportunities for Aboriginal and Torres Strait Islander peoples through relationships, respect and opportunities.

Even though the CPG industry as a whole is mostly ran by men at the upper levels, we’re seeing more and more women take up leadership roles. I’m happy to have connected with a group of women and men here in the USA who are dedicated to helping create, encourage and celebrate female leadership across CPG, retail, and in my case, shopper marketing and the natural products industry.

Finally, I do want to share a few key takeaways that I learned from the conference portion of the Expo from my unique #GetInHerCart perspective.

I’m a big fan of using holidays (major holidays and even the so called made up marketing holidays) and seasons as a basis for planning your shopper marketing activities, in places like social media and inside stores. Some folks from Mars Wrigley Confectionery gave a presentation focused on the Halloween holiday and how to think of it in terms of several “mini events” in an effort to stretch out the season and create more purchase opportunities.

You may be tempted to think of some holidays as just a one-day events, but in reality most holidays are made up of several mini events that we can leverage in our shopper marketing. For example, Mars shared a case study for the current, 2018 Halloween season that’s in market right now. Companies like Mars are launching their Halloween shopper marketing campaigns as early as August now.

How many mini events can you think of for the Fall/Halloween season? Turns out, there’s a lot and some depend upon age and life phase. For example, to connect with parents of young children around Halloween season, here are just a few of the “mini events” (and buying opportunities) you can build shopper marketing around:

  • Home decorating (for fall and then again for Halloween) – 2 encouraging people to have the best house on the block.

  • Pumpkin picking.

  • Booing (and also the adult version, “boozing.”)

  • Costume hunting.

  • Trick or treating.

  • School parties.

  • Neighborhood parties (suburban.)

  • At-home parties (pizza is super popular.)

My favorite from this list is booing. If you’re located in the USA and live in a suburban area + have young children, you might know about this. The case study that Mars shared indicated that just 7% of Americans currently participate in booing. For retailers located in suburban areas, this is a ripe opportunity just waiting to be picked.

 My house just got booed this week!

My house just got booed this week!

 Some Halloween merchandising I noticed recently at a Whole Foods Market

Some Halloween merchandising I noticed recently at a Whole Foods Market

Here are some ways that retailers can connect with parents in suburban areas around the mini event of booing.

  • In-store shopper marketing like end caps that invite shoppers to boo their neighbors. For a limited time, curate a special selection of products ideal for booing – boo bags, tags, candy. Because you usually only boo a few houses (we do two) and because you’re likely to boo peoples’ homes that you know well, you can encourage better quality, more expensive candy for these, than candy given out in much larger amounts for trick or treating.

  • Educational signage that offers guidance on booing, why to do it and what to include in your boo bag.

  • Host a Halloween prep in-store event one weekend sampling healthier candy and sweets options + educate on fun ways for families to celebrate the season.

  • Website landing page and accompanying social media and email marketing driving people to a site all about making their boo bag the best on the block.

In fact, Green Purse PR creates an annual list of holidays, specifically for food companies. It’s called our Holidays List for Food Marketing. It’s a social media planning resource we created for the first time for 2018 and we just released our 2019 edition. Click here to download our 15-page list of holidays for food marketing.

 Halloween merchandising at The Market inside The Twitter Building, San Francisco, California

Halloween merchandising at The Market inside The Twitter Building, San Francisco, California

 Target’s Halloween section, Hyde and Eek!

Target’s Halloween section, Hyde and Eek!

 Teal Pumpkin Project for Halloween at Target

Teal Pumpkin Project for Halloween at Target

 Halloween signage at Target

Halloween signage at Target

 Lisa of Green Purse PR meeting with exhibitors at the show. Photo source: Path to Purchase Expo.

Lisa of Green Purse PR meeting with exhibitors at the show. Photo source: Path to Purchase Expo.

 Lisa of Green Purse PR listening to one of the workshops. Photo source: Path to Purchase Expo.

Lisa of Green Purse PR listening to one of the workshops. Photo source: Path to Purchase Expo.

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- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Photo Tour of Thanopoulos (Θανόπουλος) - Athens, Greece

Supermarket Tour | Thanopoulos (Θανόπουλος in Greek) in Athens, Greece

While in Greece recently on holidays, I took some time to squeeze in a bit of work. I've been to Greece several times before, (my husband is from Greece) but this was my first time doing a proper supermarket tour of Athens and conducting shopper research there. 

Athens has some lovely supermarkets and one of my favorites is Thanopoulos, known for stocking a wide variety of products from all over the world and the place to 'see and be seen' apparently. For those not already familiar with Thanopoulos, it is a privately-held family business that has been around since 1877.  Thanopoulos currently has three locations in Athens. I visited the Thanopoulos supermarket in the neighborhood of Kifissia (Κηφισιά,) an upscale residential and shopping district, and quite possibly my favorite place in Athens, other than the coast (Vouliagmeni is still my most favorite spot.) Have a look inside one of Athen's best supermarkets, Thanaopoulos, located at: N. Kifissia Ελαιών 38 14564 Athens, GR-A1.

 Entrance to Thanopoulos N. Kifissia store

Entrance to Thanopoulos N. Kifissia store

 View from the large, roof top patio offering views of nearby mountains.

View from the large, roof top patio offering views of nearby mountains.

 From the roof top patio. There is a cafe just inside.

From the roof top patio. There is a cafe just inside.

 View from the second level, looking down on the cash registers.

View from the second level, looking down on the cash registers.

 Organic fruit & vegetables

Organic fruit & vegetables

 Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

 Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

 The meat aisle

The meat aisle

 Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

 Notice some familiar American brands on the snack ailse.

Notice some familiar American brands on the snack ailse.

 Tons of fancy Greek honey.

Tons of fancy Greek honey.

 Love this pretty honey packaging.

Love this pretty honey packaging.

 Natural laundry products

Natural laundry products

 The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

 My first time seeing donkey milk.

My first time seeing donkey milk.

 Organic Greek chocolate

Organic Greek chocolate

 Dining space & cafe

Dining space & cafe

 A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

 One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

If I lived in Athens, I would definitely shop here. It's a modern beautiful, store with lovely amenities and a huge variety of international products on offer. It's no wonder that Athenians are willing to drive out of their way (in some cases,) just to shop at one of the three Thanopoulos locations. 

Stayed tuned here on our blog, #GetInHerCart, for more grocery store visits from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

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- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Natural Products Millennial Women Buy | What’s In Her Freezer?

Natural Products Millennial Women Buy | What’s In Her Freezer?

Our new blog series, Natural Products Millennial Women Buy, will first explore some of the frozen food products that health-conscious, millennial aged women purchase on a regular basis, products that save her time, are a good ‘plan B’ when she can’t get to the grocery store or cook from scratch.

Exploring Natural Products Frequently Purchased by Millennial Women

Exploring Natural Products Frequently Purchased by Millennial Women

We recently asked our forum of health-conscious, millennial aged women about some of their favorite natural products they buy on a regular basis. We are launching a new series of blog posts, Natural Products Millennial Women Buy, where we will explore some of the products that ‘get in her cart’ and into her life.

Download our 2018 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who downloaded this list during our initial offering phase. The webinar will highlight some of the most relevant holidays and why holidays like these are worth incorporating into your social communications program.

What Shoppers' Grocery Carts Can Tell Us About Them

Shop and Learn | You Don't Really Know a Shopper Until You've Shopped With Them

Next time you're in the grocery store, take a peak into your fellow shoppers' grocery carts. It's fun to see what ends up in shoppers' carts, especially if it is your brand, or in my case, a client's product. By the way, whenever I do spot a client's product in someone's shopping cart, I almost always strike up a quick conversation with them. I usually carry coupons from my clients and offer them a few as a way to thank them for their loyalty. It's a nice touch point that often goes a very long way.

My perspective is you don't really know a shopper until you've shopped with them. That’s one of the premises that makes Green Purse PR unique and why shopper research is fundamental to all the public relations and social communications work we do. Being successful in your consumer marketing starts with understanding the consumer – identifying how they learn about products, how your products are likely to fit into their lifestyle and how to better serve their needs in order to create and maintain a connection (or relationship, if you’re lucky) with those shoppers. 

You don’t really know a shopper until you’ve shopped with them.
— - Lisa Mabe, CEO, Green Purse PR

What can you tell about the shopper from this look inside her shopping cart?

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Maybe she is gathering ingredients to make a special meal. Perhaps it's for a weekend celebration, a dinner party, or maybe it's a work-week meal for her family. Whatever the case, it looks like she has kids, or a lot of cats, because that's a lot of whole, organic milk in there. 

I frequently conduct shopper research, shop-alongs, with women all around the world. Each time I shop with someone, I take into consideration every single product that gets in her cart. Taking into account what products #GetInHerCart, is one of the ways our shop-along research helps us uncover insights that later help us intelligently build successful consumer PR programs.

Some of the insights we learn from shop-alongs include:

  • What products catch her eyes, and what does not.
  • What other products (besides yours) she is buying and how those may even be used together.
  • Why she buys particular products over others.
  • What third party certifications, verifications or ratings she may be looking for.
  • How she connects, or does not connect, with brands and retailers.
  • How your product fits into her lifestyle.
  • How best to build and foster a relationship with consumers like her.

The list goes on and on.

Do you think it sounds smart to plan and implement a consumer marketing program or campaign without first bothering to do a little research on the very people who are hopefully going to buy your product?  No; that's not smart at all, but that's exactly what a lot of companies do.

Be the savvy company that DOES invest in understanding its target shoppers, and gets things right the first time. When you do, the insights you learn and connections you start, will deliver value both in the short and for a long time to come.

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- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR


Want Green Purse PR to shop with your consumers and garner insights to help you better connect with health-conscious women?

Getting to Know Whole Foods Market Shoppers

New Guide Uncovers How Female Whole Foods Market Shoppers Think, Behave, Buy & Share

Some big changes have been happening recently for Whole Foods Market. Being acquired by Amazon means changes at the store level and potential for change amongst consumer behavior. Green Purse PR's new report takes a look at how brands sold at WFM can best connect and engage with shoppers now to drive awareness, sales and buzz.

This report is one of Green Purse PR's first digital information products, sold under our new #GetInHerCart Innovation Studio. Our report was created for brands whose products are already sold at WFM, or for companies intending to get their products onto WFM shelves. Scroll down to learn more about our new report, Guide to Winning with Whole Foods Market Shoppers.

You don't really know a shopper until you've shopped with them.

So we do just that, shop-along with the type of shoppers are clients are keen to attract. All of our public relations consulting is driven by our unique understanding of shoppers resulting from our shop-along research. Shopper insights derived from our in store research and online communities equip us with current understanding of what influences consumers' purchases, how they shop certain categories and how specific products fit into their lifestyles. These insights are important because they direct what our consumer marketing communications programs ultimately look like. 

Good time to learn more about WFM shoppers.

With the recent acquisition of Whole Foods Market by Amazon, our clients are seeking to better understand how WFM shoppers learn about products, identify purchase influencers and how best to reach influential female WFM shoppers.

Green Purse PR just conducted our own research with WFM female shoppers to identify how they currently think, behave and buy, and share. Our new report, Guide to Winning with Whole Foods Market Shoppers, is designed to give brands insight into the retailer’s shoppers in general, as well as actionable steps they can use to take their consumer understanding to the next level. The shopper intelligence we share in this guide is based upon our shop-along research, one-on-one interviews, social listening, online surveys and questions in our private community where we are constantly learning from health-conscious mothers.

Here are 10 things you can expect to find in our new report:

1) List of media outlets and blogs she reads, follows or subscribes to.

 WFM shopper reading Bon Appétit Magazine

WFM shopper reading Bon Appétit Magazine

2) How she connects online with WFM directly, as well as the brands sold on their shelves.

 WFM shopper reading the retailer's blog, The Whole Story

WFM shopper reading the retailer's blog, The Whole Story

3) Who she follows on social media + a list of influencers.

 WFM shopper reading MindBodyGreen.com

WFM shopper reading MindBodyGreen.com

4) How Instagram influences brand awareness and purchases.

 WFM shopper scrolling through Instagram

WFM shopper scrolling through Instagram

5) What catches her eye inside the store.

 Shopping for natural and organic products

Shopping for natural and organic products

6) The journey new mothers go on to cleanse their diet and lifestyle in an effort to get healthier for themselves and the baby.

 Mother and baby shopping for healthy groceries

Mother and baby shopping for healthy groceries

7) What she loves about Whole Foods Market. Coffee seems to be pretty high on the list!

 WFM shopper happy with her heatlhy choices

WFM shopper happy with her heatlhy choices

8) How WFM + Amazon fulfill her need for healthier options that fit her on-demand lifestyle.

 Some of her favorite things from WFM

Some of her favorite things from WFM

9) How she looks to WFM to curate the best products for her, so she does not have to do as much homework herself.

 Trusting WFM to curate healthier options in every category

Trusting WFM to curate healthier options in every category

10) Direct shopper quotes from women who report WFM as their primary grocery outlet.

 Feeling better about the meat she eats

Feeling better about the meat she eats

Click the 'purchase now' button below to purchase and download our new digital report, Guide to Winning with Whole Foods Market Shoppers. Look for other related digital products, such as our new Whole Foods Market Instagram Account List, on the #GetInHerCart Innovation Studio.

Get to know your female millennial consumers

Get to know your female millennial consumers

How well do you know your female millennial consumers? Unless you're shopping alongside your consumers, you may have no idea how they learn about products, who influences their purchases or how your products fit into their lives.

Read on to download our new #GetInHerCart Workbook all about health-conscious, female, millennial shoppers.

Good to be back in Sydney, Australia

Green Purse PR's Lisa Mabe Back in Sydney

It was so nice to be back in Sydney during June to speak at conferences and meet with some of Green Purse PR's clients. Being previously based in Sydney, many of our clients are in Australia and it's a place I absolutely love. 

Below are some photos showing a visual recap of my recent business trip. Highlights of the trip included speaking about marketing to millennial consumers at the Naturally Good Business Summit, and Naturally Good Expo / Fantastic Food + Drink Show. More on those trade shows + links to my presentations here.

While there, I toured some of the local grocery stores, and visited some of my old stomping ground. Have a look at some of the grocery stores we visited here:

The Australian market continues to be a major focus for myself and Green Purse PR. Australia has a lot to offer the world in terms of natural and organic products. I'm keen to help those companies be successful in markets like the USA, Middle East and Asia. Learn more about our expertise and capabilities here and contact me if you're keen to learn more. 

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Curious to know what women in the USA think about products from Australia?

Watch this video I produced, featuring our shop-along research, for the Naturally Good Expo.

Will Grocers Like Whole Foods Market Reinvent the 'Meal Kit?'

Will Grocers Like Whole Foods Market Reinvent the 'Meal Kit?'

Grocery retailers are starting to experiment with the 'meal kit' concept. Here's a new display we spotted at Whole Foods Market.

Speaking Engagement | Lisa Speaking at SupplySide West, Las Vegas Sept. 26

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe, will be a speaker at the trade show and conference, SupplySide West September 26, 2017 in Las Vegas, Nevada.

CPG manufacturers, marketers and formulators rely on SupplySide West when searching for their next innovative ingredient. More than 15,000 people will attend SupplySide West -- companies in the global dietary supplement, functional food and beverage, personal care, and sports nutrition industries to drive their innovation, growth and profitability, with input from purchasing, R&D, product development, executive management, marketing, compliance, supply chain management, QA/QC and more.

Lisa's session, How Millennials Are Transforming Modern Marketing, will focus on how health-conscious Millennials think, behave, buy and share. The session takes place Tuesday, September 26 at 9 AM.

For more details on the panel presentation, click this link. Also listen to this new podcast from Natural Products Insider where Lisa previews some insights on millennial women that she will share at the workshop at SupplySide West. 

Plan to join us if you are attending the trade show. If you are interested, but cannot attend the event in person, follow the dialogue online by using the hashtag, #SSWExpo. Follow Lisa on Twitter @LisaMabe and the conference at @supplyside both will be tweeting from the show.

Stay tuned on our speaker page for other upcoming speaking engagements. 

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Photo Tour | About Life in Crows Nest, Sydney

I recently returned from a few weeks working in Australia. During my time in Sydney (my old home) I visited several grocery retailers, including some of my old go-to spots from when I lived in Sydney. 

For me, I study (through shop-along research) how health-conscious consumers around the world grocery shop, so I'm always keen to have a look at the in-store environment, identify new products and try to understand what's resonating with shoppers. 

One of the stores I visited is About Life in Crows Nest, on Sydney's Lower North Shore. About Life is a natural supermarket and whole foods cafe with seven locations in Sydney and one in Melbourne (as of this writing.) This store was converted from a Thomas Dux Grocer store (sadly, no longer with us) to About Life about two years ago. About Life, Crows Nest is located at: 13 Willoughby Rd, Crows Nest NSW 2065, Australia. When I lived in Sydney, and this was still Thomas Dux Grocer, this store was where we bought most of our groceries. 

The layout of the store is mostly the same as it was under Thomas Dux.  It now features a cafe section and has been re-skinned for the About Life brand. This is a great store to discover unique and healthy products, from fresh food and packaged snacks to natural nappies and body care.

Below are photos I took while visiting About Life located at 13 Willoughby Rd, Crows Nest NSW 2065, Australia.

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Stayed tuned here on our blog, #GetInHerCart, for more information on grocery retail and from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

What do American women think about products from Australia & New Zealand?

Watch health-conscious American women tell us their impression of products from Australia and New Zealand

For companies keen to export to the USA, it's critical to understand the retail landscape and how consumers shop for products in their category. Before coming to Sydney to speak at the Naturally Good Expo, we crafted a short film featuring 'woman-on-the-street' style interviews.

We specifically targeted health-conscious women, asking them about products like fresh beef and lamb, as well as baby products, body care and healthy snacks. Watch the video below.

We regularly conduct shop-along research with female shoppers around the world. Our clients (and their retail customers) value the insights and practical recommendations we garner as a result of shopping with women who already shop at retail stores where our clients' products are sold.

We know Australia and New Zealand have a lot to offer consumers at home and abroad. Both countries have exceptional reputations for producing high quality, clean and green products that appeal to those looking for healthier options. The better you understand your shoppers, the more successful you can be to serve up the right kinds of marketing content at the right times and in the right places.  

Contact us to learn more about our shop-along research and how we use shopper insights to build and execute successful consumer-facing PR and social communications programs. 

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

Green Purse PR's Lisa Mabe to Keynote Naturally Good Business Summit in Sydney

We are excited to announce that Green Purse PR Founder & CEO, Lisa Mabe, will present the keynote address at the Naturally Good Business Summit in Sydney, Australia 2 June, 2017 at 9:00 AM.

The Naturally Good Business Summit is a growth strategy event that aims to push businesses to the next level. The one-day forum will fuel strategic thinking, business development and industry connections.

Lisa's keynote, Get in her trolley: Global insights for connecting with women shoppers, will cover:

  • Looking into the shopping trolleys of women
  • The importance of understanding how women shop
  • How retailers and brands can engage women in stores and online

Women are the fastest-growing economy in the world, influencing 90 per cent of purchasing decisions and driving the global cultural shift towards cleaner, greener, healthier products for themselves and their families. If companies with healthy products want to succeed in this evolving marketplace, they must win with women.

But how do you influence purchasing decisions and what makes women choose one product over another? Who are the key segments you should be connecting with to sell healthy products? Attend Lisa's keynote presentation to find out.

For more details on the Business Summit, click here.

Plan to join us if you can. Otherwise, follow the dialogue online by using the hashtag, #NaturallyGoodExpo. Follow Lisa on Twitter @LisaMabe as she will be live tweeting from the event.

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In addition to the Business Summit, Lisa is also speaking a few days later at the Naturally Good Expo. There, Lisa will discuss marketing to health-conscious Millennial shoppers. More on that here.

Lisa is CEO of Green Purse PR, a boutique research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in social communications and marketing to women. Lisa has over 12 years experience working with leading companies around the world, including Australian companies like OBE Organic and Changing Habits. Lisa was previously based in Sydney, and is often in the region servicing clients throughout Australia and New Zealand.

Want to connect with Lisa ahead of the Summit? Contact her via this form.

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Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Green Purse PR Founder to Speak at Naturally Good Expo in Sydney, Australia

Lisa Mabe from Green Purse PR will be speaking at the Naturally Good Expo on marketing to health-conscious women and millennial shoppers. 

How well do you know your consumers? Shop-Along Research 101.

How well do you know your consumers? Shop-Along Research 101.

How well do you know YOUR shoppers?  Not shoppers your read about in a nationwide report, or a certain segment of shoppers (like women in general), but YOUR consumers that shop at the retailers where YOUR products are actually sold.

New Hope Network: Retail staff jeopardizing your sales? Here's how to get them advocating for your brand

New Hope Network: Retail staff jeopardizing your sales? Here's how to get them advocating for your brand

Green Purse PR Founder & CEO, Lisa Mabe, wrote a new thought leadership article for the natural products industry now published on the New Hope Network's website.

What store employees tell customers about products can help or hurt sales. Here are a few things that manufacturers can do to help create awareness and encourage brand advocacy among retail staff.