Specialty Food Industry

Download our 2019 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

marketing holidays food

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who download our list. The webinar will highlight some of our favorite examples from companies creating content around holidays, like Halloween, Ramadan, National Coffee Day and National Picnic Day.

Photo Tour of Thanopoulos (Θανόπουλος) - Athens, Greece

Supermarket Tour | Thanopoulos (Θανόπουλος in Greek) in Athens, Greece

While in Greece recently on holidays, I took some time to squeeze in a bit of work. I've been to Greece several times before, (my husband is from Greece) but this was my first time doing a proper supermarket tour of Athens and conducting shopper research there. 

Athens has some lovely supermarkets and one of my favorites is Thanopoulos, known for stocking a wide variety of products from all over the world and the place to 'see and be seen' apparently. For those not already familiar with Thanopoulos, it is a privately-held family business that has been around since 1877.  Thanopoulos currently has three locations in Athens. I visited the Thanopoulos supermarket in the neighborhood of Kifissia (Κηφισιά,) an upscale residential and shopping district, and quite possibly my favorite place in Athens, other than the coast (Vouliagmeni is still my most favorite spot.) Have a look inside one of Athen's best supermarkets, Thanaopoulos, located at: N. Kifissia Ελαιών 38 14564 Athens, GR-A1.

 Entrance to Thanopoulos N. Kifissia store

Entrance to Thanopoulos N. Kifissia store

 View from the large, roof top patio offering views of nearby mountains.

View from the large, roof top patio offering views of nearby mountains.

 From the roof top patio. There is a cafe just inside.

From the roof top patio. There is a cafe just inside.

 View from the second level, looking down on the cash registers.

View from the second level, looking down on the cash registers.

 Organic fruit & vegetables

Organic fruit & vegetables

 Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

Fancy Greek olive oils, something Greece is certainly very well known for in the USA.

 Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

Minced/ground beef. Lamb and pork, however, seem to be the meats of choice in Greece.

 The meat aisle

The meat aisle

 Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

Organic poultry with the EU Organic Farming certification. Other than that label, nothing real signifiant in terms of claims & product attributes.

 Notice some familiar American brands on the snack ailse.

Notice some familiar American brands on the snack ailse.

 Tons of fancy Greek honey.

Tons of fancy Greek honey.

 Love this pretty honey packaging.

Love this pretty honey packaging.

 Natural laundry products

Natural laundry products

 The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

The Greeks take their sea salt very seriously. I buy some of these same brands at my local Greek specialty food shop in Washington, DC.

 My first time seeing donkey milk.

My first time seeing donkey milk.

 Organic Greek chocolate

Organic Greek chocolate

 Dining space & cafe

Dining space & cafe

 A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

A special perk for parents - a play space with an attendant to watch your children while you grocery shop. This mom loves seeing special accomodations for moms, parents and children.

 One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

One more shot from the roof top patio. It was so pretty, I came up here for coffee and a meeting.

If I lived in Athens, I would definitely shop here. It's a modern beautiful, store with lovely amenities and a huge variety of international products on offer. It's no wonder that Athenians are willing to drive out of their way (in some cases,) just to shop at one of the three Thanopoulos locations. 

Stayed tuned here on our blog, #GetInHerCart, for more grocery store visits from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

lisa_mabe_konstantopoulos

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Download our 2018 list of holidays for food marketing

Download our New List of Holidays for Food Marketing + Get Access to Our Upcoming Webinar on How to Leverage Food Holidays to Drive Awareness & Sales

Ever heard of National Cheese Lover's Day, Coffee Day or Beef Tallow Day? What about Weed Day or Farmer's Day? There are a lot of these so called food holidays or marketing holidays - some are silly, but some are serious. Serious in that some of them can help drive real awareness and sales.

We see retailers, media and consumer-influencers, like food bloggers, leveraging these holidays on social media, such as Instagram, and retailers using them for in-store promotions. Some holidays, like National Cookie Day (December 4) are made into big promotions at grocery retailers like Whole Foods Market. (See an earlier post we wrote on retailers taking a bite out of Cookie Day here.) 

If you're keen to see how you can leverage food related holidays to market your specialty or natural food product, download the list here. We’ll be hosting a one-time bonus webinar session exclusively for those who downloaded this list during our initial offering phase. The webinar will highlight some of the most relevant holidays and why holidays like these are worth incorporating into your social communications program.

Good to be back in Sydney, Australia

Green Purse PR's Lisa Mabe Back in Sydney

It was so nice to be back in Sydney during June to speak at conferences and meet with some of Green Purse PR's clients. Being previously based in Sydney, many of our clients are in Australia and it's a place I absolutely love. 

Below are some photos showing a visual recap of my recent business trip. Highlights of the trip included speaking about marketing to millennial consumers at the Naturally Good Business Summit, and Naturally Good Expo / Fantastic Food + Drink Show. More on those trade shows + links to my presentations here.

While there, I toured some of the local grocery stores, and visited some of my old stomping ground. Have a look at some of the grocery stores we visited here:

The Australian market continues to be a major focus for myself and Green Purse PR. Australia has a lot to offer the world in terms of natural and organic products. I'm keen to help those companies be successful in markets like the USA, Middle East and Asia. Learn more about our expertise and capabilities here and contact me if you're keen to learn more. 

- Lisa Mabe-Konstantopoulos, Founder, Green Purse PR

Curious to know what women in the USA think about products from Australia?

Watch this video I produced, featuring our shop-along research, for the Naturally Good Expo.

Photo Tour | Woolworths in Crows Nest, Sydney

I recently returned from a business trip to Sydney, Australia, where I used to be based. I was in town to speak at the Naturally Good Expo and Naturally Good Business Summit. While there I had a look at some of Sydney's grocery retail scene, including some of the stores I used to shop at when I lived in Sydney.

One of the stores I visited was Woolworths in Crows Nest. This 'Woolies' store just reopened in April 2016 after two years of major renovation. I shopped at this Woolies during my time in Sydney; last time I was here it was still being demolished. Now, $52 million later in redevelopment, it's a completely different store. Previously it was a very tired, soulless, one-level store -- the kind that's so unpleasant, you can hardly wait to get out of it. Now it's shiny, new and includes multiple-levels. 

Below are some photos I took of Woolworths located at 10 Falcon St, Crows Nest NSW 2065, Australia.

 Woolworths - Crows Nest, Sydney

Woolworths - Crows Nest, Sydney

Such a beautiful structure on the outside. Crows Nest is an adorable community, but it could use some updating. The new Woolworths helps modernise the community. 

woolies_australia

Main level includes lots of grab & go options.

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woolies_crows_nest
woolworths_meat_department
meat_department_woolworths

Spotted several products featuring the Australian Certified Organic bud, Australia's most recognised organic certification amongst Australian consumers.

cleavers_lamb
woolworths_crows_nest

This Thomas Dux corner on the first floor made me sad. I'm glad Woolworths still managed to let the brand live on in some form, but I'm disappointed that the stand alone stores no longer exist. Thomas Dux Grocer closed about two years ago. There used to be an outstanding Thomas Dux right around the corner from here; it's now a different store, called About Life. Read my blog post, photo tour of About Life here.

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organic_food_woolworths
woolies_sydney

Stayed tuned here on our blog, #GetInHerCart, for more information on grocery retail and from our travels around the world as we speak at various conferences and conduct shopper research in different markets. 

PHOTO TOUR | JAMES ST MARKET, BRISBANE, AUSTRALIA

PHOTO TOUR | JAMES ST MARKET, BRISBANE, AUSTRALIA

Have a look inside the new James St Market in the Fortitude Valley neighborhood of Brisbane, in Queensland, Australia. 

Photo Tour | Take a Virtual Tour of Whole Foods Market

Photo Tour | Take a Virtual Tour of Whole Foods Market

Take a virtual tour of Whole Foods Market, the American grocery chain that sets the standard for healthy, natural and organic grocery retail in the USA. Also the store that healthy food manufacturers are dying to get their products into. 

Retail Support to help Clients Navigate the Crowded American Retail Landscape

Retail Support to help Clients Navigate the Crowded American Retail Landscape

We offer retail support, in the form of store visits, assisting in pitch meetings, customer relationship management and ongoing collaboration with retailers' PR teams

Specialty Food News | The Rise of Women-Owned Specialty Food Businesses

Specialty Food News | The Rise of Women-Owned Specialty Food Businesses

Lisa Mabe, recently shared some of her thoughts on supporting female-owned businesses within the specialty food industry for Specialty Food News, a trade publication produced by US-based, Specialty Food Association.