Shop Along

How well do you know your consumers? Shop-Along Research 101.

How well do you know your consumers? Shop-Along Research 101.

How well do you know YOUR shoppers?  Not shoppers your read about in a nationwide report, or a certain segment of shoppers (like women in general), but YOUR consumers that shop at the retailers where YOUR products are actually sold.

Photo Tour | Take a Virtual Tour of Whole Foods Market

Photo Tour | Take a Virtual Tour of Whole Foods Market

Take a virtual tour of Whole Foods Market, the American grocery chain that sets the standard for healthy, natural and organic grocery retail in the USA. Also the store that healthy food manufacturers are dying to get their products into. 

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

What's New for 2017: How Leading Brands are Unlocking Value + Creating Opportunity with a New Research Technique

In 2017, Green Purse PR will be focusing even more on empowering companies through customized shopper research, what we call "shop-along research."

Understanding how Migraine Sufferers Shop

Understanding how Migraine Sufferers Shop

We recently conducted shop-along research for the new Stopain Migraine brand. We identified a lot of useful insights such as: how shoppers with migraines learn about migraine relief products, where women look for OTC pain relief options and who are the influencers that impact their purchase decisions. 

Shopper Marketing Magazine: Healthy Food Shoppers

Shopper Marketing Magazine: Healthy Food Shoppers

Green Purse PR Founder & CEO, Lisa Mabe's, insights on connecting with health-conscious consumers are featured in the new issue of USA-based Shopper Marketing Magazine. 

New Resource: Download our Marketing to New Moms Checklist

New Resource: Download our Marketing to New Moms Checklist

DOWNLOAD our new resource, Marketing to New Moms Checklist, to discover some areas to consider when putting together a proactive program to reach moms. Contact Green Purse PR to discuss how we can work with you and your partners to create an effective marketing to moms program.

Demand for Organic Food Growing in the Middle East

Demand for Organic Food Growing in the Middle East

It will be interesting to see how many more companies will have certified organic products on offer during the Gulfood trade show coming up in Dubai 21-25 February 2016. Our client, OBE Organic, will be exhibiting at Gulfood, and is one of the brands responding to increasing consumer demand for organic beef, as well as high quality beef from Australia that consumers there know and trust.

Looking to Connect with Dubai Moms Who Shop Healthy

Looking to Connect with Dubai Moms Who Shop Healthy

We shop with women all around the world, and are looking forward to conducting some shopper research with moms in Dubai across the next few months...

Behind-the-Scenes of a Shop-Along

Behind-the-Scenes of a Shop-Along

Ever wonder why one bottle of olive oil gets picked over the other, or how to get new moms coming into your supermarket more frequently? Or what about the brands and retailers that seem to get all the engagement online; ever consider why those companies' social pages are resonating with shoppers more than others?

MediaPost.com: New Moms More Inclined to Shop Healthy

MediaPost.com just published a new thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about first-time moms' tendency to shop healthy, and in many cases, convert to natural and organic products.

Read the entire article on MediaPost.com here.

MediaPost.com: Moms Want More Information On Retail Shelves

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos, about what female shoppers expect at the retail shelf.

Read the entire article on MediaPost.com here, and gain more insight into Green Purse PR's shop-along research.

Just Announced: Lisa Speaking at Forum for Beef Producers in Outback Australia

We are excited to announce that Lisa Mabe-Konstantopoulos, will be a speaker at the OBE Organic Best Practices Management Forum 21 August in Roma, Queensland, Australia. 

Lisa's session will focus on how OBE Organic is leveraging social communications to connect with customers around the world. The forum will be attended by organic beef producers from Roma and surrounding areas. More details here.

MediaPost.com: Want To Better Connect With Moms? Shop With Them

MediaPost.com just published a thought leadership article by our Founder & CEO, Lisa Mabe-Konstantopoulos about why retailers should be shopping with the moms who shop in their stores.

Read the entire article on MediaPost.com here, http://bit.ly/1GKLKxO

3 Ways Retailers Can Win With New Moms Online

I recently struck up a conversation one morning with fellow first-time mom while browsing fresh produce at a local specialty grocer. Both of us were closely examining the shop's organic sweet potatoes, looking for the very best ones. She offered me a tip she had recently learned -- that this grocer did not mind if you open up the pre-bagged potatoes and make your selection from there. We then realized we both had babies around the same age, and began exchanging ideas around home-made first solid food for babies.