Promoting Country of Origin Stories

Ideal for promotion boards (country, food industry, tourism boards,) and brands from outside the USA

Does your brand have a unique provenance story to share with American consumers? Green Purse PR is knowledgeable of and passionate about sharing country of origin stories from around the world with public relations programs targeting consumers here in the USA.

While every country of origin campaign is unique, our Country of Origin PR Programs typically include some of the following:

  • Securing traditional & digital earned media coverage in outlets your audience reads (like travel & food magazines, newspapers, etc.)

  • Securing paid media exposure through programs like, co-op TV media tours and advertorials.

  • Introducing your brand to editors at top tier media outlets by participating in product showcase events, attended only by media.

  • Planning & coordinating a unique product mailer introducing your product, offering or experience to top-tier editors and influencers who are likely to share your message.

  • Planning and directing, or recommending content for a social media campaign.

  • Securing paid exposure through working with the right mix of social media influencers.

  • Planning & coordinating in-person events in the USA for American influencers and media to experience your products first hand.

  • Planning & coordinating in-person experiences (Familiarization or Fam Trips) in your country for American influencers & media.

  • Planning & coordinating consumer-facing ‘Taste of’ events in the USA. For example, a ‘Taste of Australia’ or a ‘Taste of New Zealand’ event inside consumers’ homes, or on a large scale, as part of a food festival, or stand alone event.

Currently the American market is saturated in the marketing message of ‘buy local.’ Many retailers are so into the buy local movement that too often companies from outside the USA do not feel like they can scream loud and clear where they come from and why it’s so special. While buying local is nice (and we support local or American brands too,) the reality is that some of the best food and beverage products happen to come from all over the world! We are passionate about telling those stories — the ones from abroad — so American consumers will know what makes your products and the country they come from, so unique.

Country of origin and international provenance stories make for super interesting PR campaigns that many Americans will truly find of interest and value. We find the topic so relevant, that we’re currently conducting consumer research to better understand how companies can best tell their stories to Americans. This current study focuses on food & beverage products coming from Australia, New Zealand, Iceland and Ireland. Learn more about that study and get on the waiting list to purchase the report coming out later in 2019, here →→→ www.greenpursepr.com/coo-research-waitlist.

Want to learn more about working with Green Purse PR to reach more Americans with your country of origin story? Contact us.


Here are some examples of country of origin stories from around the world. These are the types of results we can garner for our clients.

Editorial coverage, like this news article about Israel, in the travel section of  The Washington Post.

Editorial coverage, like this news article about Israel, in the travel section of The Washington Post.

Consumer events, like this one featuring a Taste of Australia. Photo source: Austrade.

Consumer events, like this one featuring a Taste of Australia. Photo source: Austrade.

Events showcasing your products at influencer events, like this one at the Australian Embassy in Washington DC where Green Purse PR worked with OBE Organic beef from Australia to have their organic beef featured on the menu at a related art event about the Outback. Photo source: OBE Organic.

Events showcasing your products at influencer events, like this one at the Australian Embassy in Washington DC where Green Purse PR worked with OBE Organic beef from Australia to have their organic beef featured on the menu at a related art event about the Outback. Photo source: OBE Organic.

In-home events like these showcase a specific country’s cuisine, whilst offering the small group of American consumers a unique and fun way to experience it inside a home environment.

In-home events like these showcase a specific country’s cuisine, whilst offering the small group of American consumers a unique and fun way to experience it inside a home environment.