Expert tips to win with female consumers
In the food business, do you know how to create products and market them effectively so they resonate with female shoppers? We do! Part of our secret recipe is understanding how women shop by joining them along their path to purchase with shopper research, like shop-alongs.
Read some of our CEO, Lisa Mabe-Konstantopoulos' thoughts on how food brands can better understand their female shoppers here on SmartBrief's website: https://bit.ly/2KPoh7b.
Ready to get more of your products into women's shopping carts? Let's connect; contact us here.