In the News -- SmartBrief | How can food brands win with women?

Expert tips to win with female consumers

In the food business, do you know how to create products and market them effectively so they resonate with female shoppers? We do! Part of our secret recipe is understanding how women shop by joining them along their path to purchase with shopper research, like shop-alongs.

Read some of our CEO, Lisa Mabe-Konstantopoulos' thoughts on how food brands can better understand their female shoppers here on SmartBrief's website:

Ready to get more of your products into women's shopping carts? Let's connect; contact us here. 

In the News -- Natural Products Insider | Get More From Trade Shows: PR Tips to Stand Out From the Crowd


Get More From Trade Shows: PR Tips to Stand Out From the Crowd

Whether a company is exhibiting or attending a trade show, it needs to kick its PR machine into high gear to make the most out of its trade show investment. The companies that have buyers signing on the dotted line and gain media exposure during trade shows are companies that take proactive, intentional steps to stand out and get their message heard. 

Read Lisa's new thought leadership article on the Natural Products Insider to learn what your company should be doing at your next trade show. Read the entire article online here: