Our CEO, Lisa, was recently asked by New Hope Network’s Natural Foods Merchandiser to weigh in on how to leverage in store events to get more shoppers into stores and ensuring those events translate into $ales.
Connecting farmers to shoppers with “meet the farmer” in-store events
Leveraging influencers (like local food bloggers where the grocery store is located) to properly promote in-store events
Promoting provenance - not just for local products, but telling the unique country stories from products coming from the likes of New Zealand, Spain, Australia and Iceland.
Read the entire article on NewHope.com here: https://bit.ly/2DTezRL.