IN THE NEWS -- Natural Foods Merchandiser | How can in-store events add to my bottom line today and tomorrow?

Our CEO, Lisa, was recently asked by New Hope Network’s Natural Foods Merchandiser to weigh in on how to leverage in store events to get more shoppers into stores and ensuring those events translate into $ales.

Lisa covers:

  • Connecting farmers to shoppers with “meet the farmer” in-store events

  • Leveraging influencers (like local food bloggers where the grocery store is located) to properly promote in-store events

  • Promoting provenance - not just for local products, but telling the unique country stories from products coming from the likes of New Zealand, Spain, Australia and Iceland.

Read the entire article on NewHope.com here: https://bit.ly/2DTezRL.

 Source: NewHope.com

Source: NewHope.com

 Source: NewHope.com

Source: NewHope.com


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