Work with Green Purse PR To get your products into More women's shopping carts


Being successful in your consumer marketing starts with understanding the consumer - identifying how they learn about products, how your products are likely to fit into their lifestyle, and how to better serve their needs to create and maintain a connection (or relationship, if you’re lucky) with those shoppers. 

Green Purse PR is a highly-specialized shopper research and public relations consultancy led by award-winning practitioner, Lisa Mabe, with expertise in marketing to women, exclusively serving the natural and organic products industry. We study how health-conscious women around the world learn about, shop for and use natural products, producing practical consumer insights through our shop-alongs, shopper interviews and in-market immersions. 

If you want to get more of your products into women's shopping carts, contact us


The #GetInHerCart blog is a behind-the-scenes look at marketing to health-conscious women around the world.


Download our Products & Resources

Guide to Winning With Whole Foods Market Shoppers

Shopper insights for brands whose products are sold at Whole Foods Market.

#gEtInHerCart Workbook | Millennial Women

Get to know your female millennial consumers.

2018 Holidays for food marketing

A social media planning resource to leverage food holidays and key selling seasons.