SPEAKER PROFILE | Lisa Mabe-Konstantopoulos
Providing shopper insights for brands and retailers
to get their products in women's shopping carts
Consultant for Natural Products Industry
RESEARCHER | THOUGHT LEADER | Speaker
Marketing to Women Expert
BIO: Lisa is Founder and CEO of Green Purse PR, a boutique shopper research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in consumer insights, social communications and marketing to women. Lisa has over 14 years experience planning and implementing numerous marketing to women research projects and campaigns for several leading companies and brands around the world. Some of Lisa's clients have included: KeHE Distributors, Saffron Road, OBE Organic Beef, Global Animal Partnership, Atkins Ranch Lamb, Artisanal Premium Cheese, JicaChips, Truly Indian and Edible Arrangements International, among many others.
Prior to founding her own company in early 2010, Lisa worked with two leading communications agencies in the USA, Frank About Women, a leading marketing-to-women consultancy (a subsidiary of Mullen) and Proof Digital Media (a subsidiary of Burson-Marsteller).
Lisa lives in the Washington, DC area and regularly gets down to Sydney, Australia where she was previously living and servicing clients in Asia-Pacific. When not driving client initiatives, Lisa enjoys spending time with her husband and two small children, cooking international cuisine, discovering new natural & organic products, horseback riding, and adding stamps to her passport from places like Japan, India and the United Arab Emirates.
Get In Her Cart | Connecting with Health-Conscious Female Consumers
Get In Her Cart | Connecting with New Moms
You Had me at Organic | New Moms Driving Demand for Healthy Products
New Millennial Moms Craving Healthier Options at the Supermarket + Live Focus Group
Becoming Mom-Friendly at Retail
Becoming a Social Brand
Making it in America: How to Enter & Succeed in the Diverse Food Retail Marketplace
Upcoming Speaking Engagements
SupplySide West 2019, October 17 in Las Vegas, Nevada
Past Speaking Engagements
SupplySide West | Las Vegas, Nevada
Naturally Good Business Summit | Sydney, Australia
Naturally Good Expo | Sydney, Australia
Natural Products Expo West | Anaheim, CA
MediaPost Engage Millennials Conference | NYC
Specialty Food Association Summer Fancy Food Show | Washington, DC
Advertising Week | NYC
Advertising Research Foundation | NYC
New York University | NYC
Grazing Best Management Practices Forum | Outback Australia
World Halal Forum | Kuala Lumpur, Malaysia
American Muslim Consumer Conference | NYC
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