Business Services: Support to Drive Influence + Sales
We combine our research-based knowledge of consumers + the natural products industry and marketing communications to offering the following business services.
Natural Products Industry Expertise
1:1 Virtual Consults - Gain insight from our industry expertise on topics such as marketing to women, on an on-demand basis. Check this link for our weekly calendar availability for hourly consults via video conference or phone.
Retail Support - leveraging our knowledge of health-conscious consumers, we support clients with new business pitches to potential retail customers, relationship management with your retailers and trade partners, collaborating with retail gatekeepers to connect with their shoppers. Read a blog post about our Retail Support here.
Marketing | Social Comms + PR
Social Media Strategy - We plan your entire social media marketing program and teach you how to implement it. As time allows & if there is a perfect match to our category experience, we also manage a select number of social media programs for our annual retainer clients.
Industry Thought Leadership - we get your company’s thought leaders in the spotlight by booking top-tier speaking engagements at leading industry trade shows and conferences, helping plan and write thought leader articles and blog posts, as well as garnering media coverage in business and industry media outlets.
Media Relations/Editorial Exposure - we pitch our clients’ thought leaders to B2B media and their products to B2C media outlets. We garner national coverage for our clients in outlets such as the Wall Street Journal, Inc Magazine, SmartBrief, Supermarket News, Specialty Food Magazine, etc. We also create and distribute paid media exposure, such as TV media tours and MAT releases.
Digital Communications - plan and create website & blog content (B2C + B2B.)
Visual Content Creation - we work with our network of design partners to create visual assets your audiences will respond best to, such as product photography & videography (like ‘path to purchase’ photos & video clips,) brand videos, lead magnets and infographics.