Business Services: Support to Drive Influence + Sales
We combine our research-based knowledge of consumers + the natural products industry and marketing communications to offering the following business services.
Natural Products Industry Expertise
1:1 Virtual Consults - Gain insight from our industry expertise on topics such as marketing to women, on an on-demand basis. Check this link for our weekly calendar availability for hourly consults via video conference or phone.
Retail Support - leveraging our knowledge of health-conscious consumers, we support clients with new business pitches to potential retail customers, relationship management with your retailers and trade partners, collaborating with retail gatekeepers to connect with their shoppers. Read a blog post about our Retail Support here.
Marketing | Social Comms + PR
Social Media Strategy - We plan your entire social media marketing program and teach you how to implement it. As time allows & if there is a perfect match to our category experience, we also manage a select number of social media programs for our annual retainer clients.
Digital Comms + Social Media Audit - We conduct a comprehensive review and audience analysis of your current social comms & website. Our audit identifies what’s working and what needs improvement (like what your most popular types of content are,) show you who your audiences actually are (often different from who you intended to reach,) and recommend ways to make your content work harder to reach more of your target audiences.
News & Social Media Monitoring - Are you seeing editorial coverage every time your company (or your competitors, or topic of expertise) is mentioned in the news? Do you know what your customers and consumers are saying about your company online? Work with us to conduct a one-time news & social media monitoring report, or work with us on an ongoing basis to provide monthly, weekly or daily updates + expert recommendation on what action may be valuable to take (such as pitching your experts to a journalist who writes about your topic of expertise, collaborating with an influential blogger that apparently loves your brand, or correcting misinformation that someone has mistakenly or intentionally shared about your company.)
Industry Thought Leadership - we get your company’s thought leaders in the spotlight by booking top-tier speaking engagements at leading industry trade shows and conferences, helping plan and write thought leader articles and blog posts, as well as garnering media coverage in business and industry media outlets.
Media Relations/Editorial Exposure - we pitch our clients’ thought leaders to B2B media and their products to B2C media outlets. We garner national coverage for our clients in outlets such as the Wall Street Journal, Inc Magazine, SmartBrief, Supermarket News, Specialty Food Magazine, etc. We also create and distribute paid media exposure, such as TV media tours and MAT releases.
Digital Communications - plan and produce digital content, such as blog posts, and lead magnets for websites. (See example blog posts here, and a holiday entertaining guide here for our client, Global Animal Partnership.)
Visual Content Creation - we work with our network of design partners to create visual assets your audiences will respond best to, such as product photography & videography (like ‘path to purchase’ photos & video clips,) brand videos, lead magnets and infographics.