Green Purse PR's Timeline for When to Pitch Media
Do you know the difference between "long lead" and "short lead" media? Lead time refers to the amount of time required before media can potentially publish your news. For example, editors at a magazine like Dr. Oz The Good Life will usually be working four to six months out for their printed publication, whereas their digital edition editor may only require a couple weeks to two months before they could publish something.
When you have a story to tell, it's important to make sure you get your pitch timing right so your news can be published at just the right time. If you are launching a new product at a trade show like Natural Products Expo West in March, you'll want to let long lead media know about this around September/October. You'll also want to connect with short lead media like bloggers around January in order to garner coverage around the time of the show.
Below is a helpful guide offering a simple timeline for when to pitch media. "Prep" refers to the time when you'll need to prepare your media pitch materials. "Pitch" is the time when you should be actively pitching your story to media. "Place" refers to the month when you can realistically expect to see media coverage published. We hope you find this timeline helpful. Feel free to share this guide with others that may also find it beneficial.
Timeline for when to pitch media
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