Lisa Mabe February 7, 2020 Shop-Along Research, Consumer Research, Shopper Marketing Guide to Shopper Research Lisa Mabe February 7, 2020 Shop-Along Research, Consumer Research, Shopper Marketing If you're new to the concept of shop-along research, here's a quick guide to inform you why other companies like yours conduct this type of research, as well as the types of questions to ask yourself when considering how well you know your shoppers.