NOW RECRUITING GOURMET HONEY CONSUMERS ACROSS THE USA
We're curious to learn about the gourmet honey products that end up in your shopping cart and into your life.
SIGN UP for a chance to participate in our sHOPPER research
Honey is one of the fastest growing categories in the health, functional foods and beauty markets. Green Purse PR is currently recruiting for a new shopper research project focused on gourmet/specialty honey. We're curious to explore how people learn about, shop for, and use honey.
We are experts in the natural products industry and work with companies to better understand how health-conscious consumers shop through our proprietary method of shopper research, including one-on-one shopper interviews and shop-along sessions.
Who We Want to Interview
We are looking to conduct virtual shopper interviews sessions with both women and men across the USA during September - October 2018. Whether you buy and use honey as a sweetener, for skincare, or for wellness, we're interested in talking with you about all things honey. Participants must: regularly purchase and use gourmet honey, live in the USA, have disposable income that allows for buying higher priced items like gourmet honey, and be between the ages of 25 - 50 years old.
WHAT TO EXPECT
We will narrow down a list of participants and schedule a time to meet with those selected to participate in a 30-40 minute video call. During our interview we will ask questions to get your thoughts on things like how you learn about new products, packaging, how honey fits into your lifestyle, product formats, and price points. All shopper interviews are conducted by Green Purse PR's CEO, Lisa Mabe-Konstantopoulos. Learn more about Lisa and her work in shopper research here.
What's in it for you
If selected to participate in our research, in exchange for 30-40 minutes of your time during a shopper interview, we will provide all research participants with one $50 USD gift card to the supermarket of your choice (so you can buy some more honey). In addition to the gift card, other shopper research participants tell us that simply being able to share their feedback with companies is fun and rewarding. Participants will also likely get some value out of our conversation as well; you might even come away feeling like a honey expert! You will especially enjoy this if you've never participated in shopper research before. In fact, we prefer conducting our research with people who have NOT participated in research before. That's part of our approach and it tends to help us garner the most authentic and useful feedback for our clients.
We're offering a $50 gift card for participating
Those selected to participate in our research will be given one $50 USD gift card to the American supermarket of their choice.
Sign up now
If you are interested in participating, please fill out the form below. Shopper interviews will be conducted virtually via video conference, like Skype Video or Zoom, during September or October 2018. We will contact only well qualified participants to schedule a time for our interview. Feel free to share this information with others you know that buy and use gourmet honey.