NOW RECRUITING SHOPPERS
SIGN UP for a chance to participate in our shop-along research.
We're currently recruiting for a new shopper research project focused on healthy home, baby products and footwear made from New Zealand wool. As you may know, Green Purse PR are experts in the natural products industry and focus heavily on helping brands better understand how health-conscious women shop for products. Our unique approach to understanding consumers is through a method of research called 'shop-alongs.' We shop in person with consumers in stores or on a digital device to learn how they shop for various natural product categories.
This new research project is focused on wool products from New Zealand. Here is who we're looking to shop with, as well as what's in it for you.
Target shoppers | health-conscious Americans (women and men of various ages)
- Have already traveled to New Zealand, or New Zealand is very high on your must-see travel list.
- Tends to buy natural and organic products.
- Prefers to support brands that are earth-friendly and sustainable.
- Have purchased wool products before (sheepskin rug, wool coat, wool blanket, slippers or boots like Uggs, wool socks, etc.)
- We are especially keen to interview some first-time mothers with infants.
What's in it for you?
In exchange for your time, roughly 30-40 minutes, we will provide all research participants with one $50 USD gift card to either Whole Foods Market or HomeGoods.
We're offering a $50 gift card for participating
You choose either a Whole Foods Market or HomeGoods gift card.
What we will need from participants
Green Purse PR Founder & CEO, Lisa Mabe, will interview all research participants, either in person or via Skype video. Our conversation will include a series of questions and guided discussion. We'll share some branding concepts and ask for your candid opinion. If you love travel and cozy, comfortable products like wool slippers, then we're going to have a thought provoking and fun conversation. Having recently returned from a trip to New Zealand myself, you might even learn something new!
Take action now
If you are interested in participating, please fill out the form below no later than Monday, September 18, 2017. Interviews will be conducted during the week of September 10 and 17.
- Lisa Mabe, Founder & CEO of Green Purse PR