USA Supermarket Tour
First Hand Look at the grocery retail landscape
Ideal for brands looking to enter and understand a specific geographic market in the USA
We coordinate and lead in-person, immersive-style supermarket tours in the USA, a research experience focused on getting first hand insight into the marketplace. Usually conducted in top DMAs, like New York City, Washington, DC, Chicago, Miami, Austin, Boston, San Francisco, Portland or Los Angeles, our supermarket tours are designed to facilitate in-market learning for companies looking to understand their competition, what unmet needs are in the market, what’s selling well and what’s not.
Each program is customized, but typically includes a 1-3 days that run from morning to evening. Depending on time, we usually get to 5 -7 supermarkets and specialty stores per day.
Upon completing one of our supermarket tour programs, clients come away with a clear understanding on a better understanding of the market they seek to enter with new knowledge to help best position themselves for success there.
All market visit programs are conducted by Green Purse PR’s Founder & CEO, Lisa Mabe-Konstantopoulos, who is extremely knowledgable about grocery retail and American consumers as it relates to the natural products and specialty food industries. During the journey we tend to pack your schedule full of valuable experiences, visiting as many grocery retailers as we an, but also leave a little time for fun.
In addition to our research, we can also coordinate all ground transportation during the trip for ease of travel around busy, congested cities. We can also take care of group hotel arrangements or at least offer suggestions on the best places to stay. If translation services are needed for non-English speakers, we’re happy to arrange that so everyone can understand every moment of our program.
Most of our clients like to participate in a supermarket tour, in addition to one of our other consumer-focused researched programs (like consumer shop-alongs,) or tack on an extra day to an existing trip. Since we’re located in Washington, DC, we find that a lot of overseas companies already coming here for a meeting to their country’s trade board or even their Embassy, can easily tack on a day to tour the grocery retail landscape with us.
Want to learn more about Green Purse PR's Supermarket Tours in American cities? Contact us here.