Start Here (Quick Wins)

Expert Guidance for Retail Growth

We help you navigate the American grocery retail market with clarity and confidence. Through focused webinars, workshops, and consulting sessions, our Founder & CEO, Lisa Mabe, shares real-world insight drawn from in-store experience, shopper research, and a deep understanding of how U.S. retailers operate. These engagements are designed to give you a clear path forward—what to prioritize, what to avoid, and how to show up more effectively at retail. This is where we do our best work: helping teams see the market differently and make smarter, more strategic decisions.

Topics include:

• Understanding the U.S. Grocery Retail Landscape

• Connecting Your Brand to Natural Shoppers

• Connecting Your Brand to American Foodies

• Retail Marketing Recipe for Success

Webinars

Our webinars provide direct access to Lisa Mabe’s expertise, distilling real-world retail insight, shopper behavior, and the nuances of the U.S. grocery landscape into a focused, easy-to-digest format. Each is a 45-minute pre-recorded session with slides and video, available on-demand so you can learn at your own pace and revisit as needed. Ideal for individuals or teams looking to quickly build foundational knowledge, many clients start here and then choose to go deeper through a customized workshop or consulting session tailored to their specific business. Purchase here.

Workshops

For teams that want more than general guidance, our workshops take the core topics from our webinars and tailor them directly to your brand, category, and retail reality. Led by Lisa Mabe, each session is grounded in real-world retail insight—from time spent in stores, ongoing shopper research, and a deep understanding of how U.S. grocery retailers and their shoppers behave. We don’t just cover best practices—we apply them to your specific situation. These focused sessions are designed to help you see where you stand in the market, identify what’s working (and what’s not,) and walk away with clear, practical direction you can act on immediately. Workshops are 60+-minute strategy sessions, delivered virtually and include dedicated time for discussion and Q&A. Contact us to book your workshop.

Consulting

Need a focused, expert perspective on your brand’s next move? Lisa Mabe, Founder of Green Purse, offers private, highly customized consulting sessions to tackle your most pressing challenges in real time—no presentations or slides, just strategic thinking tailored to your brand. Gain fresh PR and marketing ideas to boost market visibility, shopper insights, and retail trade marketing. Your session includes a one-hour virtual consultation, follow-up recommendations, and a 20-minute check-in call. Ideal for brands seeking quick, expert input or a fresh perspective before making bigger investments, with options to go deeper through workshops and ongoing marketing programs. Book your session here.