Work with Green Purse PR To get your products into More women's shopping carts


Being successful in your consumer marketing starts with understanding the consumer - identifying how they learn about products, how your products are likely to fit into their lifestyle, and how to better serve their needs to create and maintain a connection (or relationship, if you’re lucky) with those shoppers. 

Green Purse PR is a highly-specialized shopper research and public relations consultancy led by award-winning practitioner, Lisa Mabe, with expertise in marketing to women, exclusively serving the natural and organic products industry. We study how health-conscious women around the world learn about, shop for and use natural products, producing practical consumer insights through our shop-alongs, shopper interviews and in-market immersions here in the USA.

While our work takes us all over the world, we are best known for our shopper research work with natural products brands from places like Australia and New Zealand, looking to launch intelligently and successfully into the American market.

If you want to get more of your products into women's shopping carts, contact us


The #GetInHerCart blog is a behind-the-scenes look at marketing to health-conscious women around the world.


Download our Products & Resources

Guide to Winning With Whole Foods Market Shoppers

Shopper insights for brands whose products are sold at Whole Foods Market.

#gEtInHerCart Workbook | Millennial Women

Get to know your female millennial consumers.

2019 Holidays for food marketing

A social media planning resource to leverage food holidays and key selling seasons.