Growing Market Visibility For Emerging CPG Brands

Strategic marketing & PR guidance for growing brands sold in the U.S. retail market

About Green Purse

Founded in 2010 in Washington, D.C., Green Purse is a one-woman marketing and communications consultancy specializing in emerging consumer packaged goods brands. By partnering with Green Purse, you gain access to two decades of global experience supporting leading brands across diverse categories. This expertise is distilled into a customized visibility roadmap, providing world-class strategic guidance. It’s like having a leading expert at your side, elevating your brand’s visibility, credibility, and growth. We treat every client’s company as if it were our own, with a deep commitment to elevating reputations, amplifying visibility, and driving measurable results.

Visibility is everything

Ready to be seen? The Green Purse Visibility Roadmap is a strategic plan designed to elevate start ups and emerging CPG brands sold at U.S. retailers. Starting with a Visibility Score, we assess your current presence across media, authority, events, social, search, and storytelling. Then, we craft a custom roadmap prioritizing the visibility channels that matter most to your brand. No fluff—just the clear strategy you need to become discoverable, credible, and top-of-mind in your category. Let’s map out how you’ll grow your visibility—and influence—starting today.

→ Let’s talk about making your brand unmissable.

Get to know Green Purse Founder & CEO, Lisa Mabe

Lisa Mabe is a sought-after speaker and marketing strategist with deep expertise in global agriculture, specialty food, and natural products. Drawing on nearly two decades of experience studying the grocery retail landscape worldwide and consumer behavior across cultures, she helps brands understand what drives today’s shoppers — and how to win in the complex and quickly-changing American marketplace.

Discover Lisa’s background →

Would having a personalized roadmap guiding your PR, marketing, and visibility efforts help you confidently grow your brand in the U.S.? Let’s talk.

Contact us. Let’s see where it can grow!

To request an introduction call, fill out the contact form here.