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Place-Based Marketing Strategy
Story-of-place positioning, seasonal communications planning, and messaging that makes a property, store, or destination memorable and discoverable.
Strategic communications since 2010
Give people a reason
to come through the door.
Restaurants, hotels, venues, destinations, developments, and other place-based businesses work with Green Purse to become more visible, desirable, and connected through strategic storytelling, original content, partnerships, events, and PR.
Based in the Washington, D.C. area and led by communications consultant Lisa Mabe.
A limited number of client partnerships are accepted by invitation or referral.
Introduction
Is your company getting the visibility it needs to grow?
The right people should be able to find your business — online and in real life. I help restaurants, hotels, venues, destinations, and other place-based businesses show up in front of the audiences that matter most, whether they are searching, scrolling, walking by, or planning their next visit.
Visibility is not about being everywhere. It is about being in the right places with the right story. Through strategic storytelling, original content, media outreach, partnerships, and events, I turn what is already happening inside your business into reasons for people to come through the door.
The approach
Every place has a feeling. The right people should be able to find it.
My approach brings together storytelling, public relations, social media, and partnership thinking to make distinctive places more visible, relevant, and discoverable. I start by understanding what makes a place feel special — its atmosphere, people, details, experiences, and stories — then find the most compelling ways to bring that feeling to life.
That might mean social content, a media story, a strategic partnership, a seasonal opportunity, or simply making sure your place is showing up in the right places online. Because the goal isn’t simply to be seen. It’s to be seen by the right people — and make them want to come through the door.
Services
A more thoughtful way to stay visible.
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Public Relations & Media Relations
Media story development, journalist outreach, press materials, earned coverage, and expert positioning for you and your place.
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Social Media & Content Creation
On-location photography and video, editorial planning, writing, publishing, and community engagement designed around your business — so your online presence reflects the same hospitality guests experience in person.
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Short-Form Video Storytelling
Reels, TikTok videos, behind-the-scenes features, and interviews that feel natural to the platform while remaining polished and on-brand.
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Events & Seasonal Campaigns
Openings, launches, holidays, ticketed events, and milestones that create momentum and give people a reason to visit.
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Community Partnerships
Collaborations with neighboring businesses, cultural organizations, and local voices to extend your reach and deepen community roots.
About
Meet Lisa Mabe
I founded Green Purse in 2010 and have worked across public relations, strategic communications, consumer marketing, partnerships, events, retail, hospitality, food, agriculture, and purpose-driven business.
My work has always centered on visibility: identifying the stories worth telling, finding the right way to tell them, and helping them reach the people who matter.
Today, I partner personally with a select group of businesses that benefit from consistent social storytelling, beautiful original content, thoughtful public relations, and a senior communications perspective.
I am based in the Washington, D.C. area and especially enjoy working with place-based businesses that create memorable places, experiences, products, and reasons for people to gather.
Place-Based Social Storytelling for Places People Love to Experience
Initial offering
The Visibility Project
A one-time project and practical first step for most new clients. We audit where your business currently shows up online, identify any missing gaps and recommend how to close them. You will come away with a clear picture of your online presence across search, social media, directories, community pages, and partner links — plus an initial round of placing your website where it belongs and a realistic plan for becoming more discoverable.
- 01Audit of where your business currently appears online
- 02Identification of gaps and missed visibility opportunities
- 03Recommendations for SEO, social media, and local search
- 04Partner links, community pages, and directory opportunities
- 05Action plan for showing up better in the right places
- 06Initial round of listing your website where it should be
By invitation
A human lens for stories that stop the scroll.
Green Purse finds the stories and spaces that make people want to show up for themselves. A new dish, a seasonal detail, a quiet corner that suddenly feels like a destination—those moments are everywhere when you know how to look for them.
With a background in consumer research, I think through the eyes of the guest, shopper, visitor, and local regular. My eye is drawn to beauty and intention: light, texture, mood, and the small cues that make someone pause and feel invited in.
In a time of AI, the human touch matters more than ever. While we may use a few tools for support, we never hand content creation over to machines. Every story, caption, and image is shaped by real attention—real content, real voices, real perspective.
Inquire
Tell me what deserves more visibility.
Share a little about your business, what’s happening now, and who you want to reach. On our call, we’ll look together at where your property is showing up, where it’s missing, and where competitors may be capturing attention. Then we’ll identify a few realistic opportunities to put your place in front of more of the right people.
Green Purse is based in the Washington, D.C. area and serves select clients locally and beyond.