Provenance & Place
Welcome to Provenance & Place, a new luxury PR and marketing consultancy dedicated to elevating destinations, boutique stays, and terroir-driven brands. We believe that the essence of land—its culture, craft, and provenance—creates narratives that inspire both journeys and lasting connections.
What we do
We specialize in turning the unique sense of place into tangible results—whether that’s bookings for luxury properties or sales for terroir-driven products.
Event-Driven Luxury Campaigns: We design PR and marketing campaigns aligned with key seasons, travel moments, or product milestones—creating urgency and desire.
Media & Influencer Campaigns: We secure top-tier media coverage and curate influencer partnerships that bring your place-based story to the right audience.
Strategic Positioning: We help brands refine their narrative, ensuring that their sense of place sets them apart in the luxury market.
Storytelling Content: We produce cinematic and social-first content that captures the spirit of your place—be it a destination or a product rooted in terroir.
Who we work with
Luxury boutique hotels and resort properties
Destination marketing organizations with a premium positioning
Private estates, conservation-driven properties, and experiential retreats
High-end, origin-driven food and beverage brands (wine, specialty goods, regional products)
Why we do this work
The most powerful stories are rooted in place—shaped by landscape, culture, and the experiences that can only exist there. At Provenance & Place, we believe luxury is defined not by excess, but by authenticity, context, and a sense of belonging to somewhere distinct.
Our work is driven by a deep appreciation for destinations, exceptional stays, and the people who bring them to life. From remote landscapes and conservation-led retreats to boutique hotels and culturally rich destinations, we uncover what makes each place singular—and translate that into narratives that resonate.
We partner with brands that understand the value of origin and experience, helping them express their identity in ways that inspire travel, deepen connection, and drive demand. Whether inviting someone to visit, stay, or experience a place through what it produces, we bring stories to life that feel grounded, elevated, and enduring.
Meet the Founder
Lisa Mabe is a marketing strategist specializing in luxury, place-based branding for destinations, boutique stays, and origin-driven brands. With a deep understanding of storytelling, media, and consumer behavior, she helps clients translate terroir, culture, and landscape into compelling narratives that drive both travel and demand in today’s experience-driven market.