Visibility Roadmap
Is your brand missing opportunities to be more visible in the marketplace?
Do you know where your visibility gaps are?
Are your ideal customers seeing your brand often enough to remember and trust it?
Are retailers, distributors, partners, or investors aware of your brand?
Are competitors getting more attention than you in media, search, events, or social conversations?
If someone searched your category today, would they find you?
If several of these questions hit home, your brand may not need more random marketing activity. It may need a clearer Visibility Roadmap. Get started with our self-assessment tool, the Visibility Gap Finder. Request your complimentary copy of our two-page Visibility Gap Finder by filing out this form.
Where are your Visibility Gaps amongst retailers, shoppers & media?
Most founders can tell you their sales numbers. Few can tell you whether their brand is truly visible to the customers, retailers, media, investors, partners, and industry influencers who matter most. Green Purse’s Visibility Roadmap is a diagnostic and strategic planning engagement designed to help emerging brands understand where they stand today and where their greatest visibility opportunities exist. Our custom plans are built for brands that know they need more awareness, credibility, and momentum, but are not sure which activities will actually move the needle.
Access 20 Years of Expert Strategy & Proven Growth Tactics for CPG
Visibility Is Often Fragmented
Some brands invest heavily in PR, but are not discoverable in search. Others have strong social media, but limited industry authority. Some have great products on shelves, but very little media coverage. Others are doing a little bit of everything, but still do not feel truly top-of-mind. The Visibility Roadmap helps bring clarity to the bigger picture.
What Would It Take For Your Brand To Become More Visible?
That is the question this engagement is designed to answer.
Through Green Purse’s Visibility Roadmap, you gain access to 20 years of high-level strategic communications experience helping brands build awareness, credibility, influence, and market presence. Green Purse founder Lisa Mabe works with emerging brands to better understand where they are today, where they want to go, and what needs to happen to help them become more visible, credible, and top-of-mind in their category.
The engagement includes a visibility assessment, a Visibility Score, and a customized roadmap designed around your brand, goals, audience, category, and growth ambitions.
Investment
The Visibility Roadmap engagement is an investment of $5,000 USD. This includes discovery, research, visibility assessment, Visibility Score, custom Visibility Roadmap development, strategy presentation, and implementation guidance. For many brands, it is a more strategic first step than jumping into PR, marketing, advertising, events, content, or social media without first understanding where the strongest visibility opportunities actually exist. The Visibility Roadmap gives you a clearer understanding of where your brand stands today and where to focus next. You will receive a customized strategic roadmap that identifies your biggest visibility opportunities, priority areas, and recommended next steps. Some clients use the roadmap internally with their team. Others hire an agency partner to help execute portions of it. Either way, you leave with a strategic foundation designed to guide smarter visibility-building decisions over the next 12 months and beyond.
Ready To Find Out How Your Brand Can be More Visible?
Let’s start with a conversation. We’ll talk about your brand, your goals, and where you want to grow. If the Visibility Roadmap is the right fit, we’ll walk you through what the engagement looks like and how it can help you move forward with more clarity and confidence.