SHOP-ALONGS: FEMALE-FOCUSED SHOPPER INSIGHTS
Ideal for promotion boards, brands, retailers, certification companies & distributors
Shop-along research is a unique technique we use to better understand how health-conscious women shop for your products and how best to meet their needs. We shop alongside women in-person to observe how they shop for our clients’ products inside the retail environment or online.
Through our unique approach to shopper research, our clients gain understanding around the behaviors and attitudes that influence their shoppers’ path to purchase. This methodology helps us identify specific influencers, barriers, and opportunities during the critical purchase-decision process. The insights that follow are likely to impact marketing communications, in-store & online education, product placement, visual merchandising, content for social media marketing, packaging, and how retail partners interact with your products and consumers.
Deliverables for shopper research are customized to each client, but typically include:
Recruitment of qualified consumers to participate in our study.
Planning content of questions and any visual stimulus to test on participants.
Conducting individual shop-along sessions with qualified consumers (usually anywhere from 5 to 25 people) in your target market(s). While we focus on female consumer insights, we also shop-along with male consumers. We can conduct these independently, or clients are welcome to join us as well.
One extensive report playing back feedback from shoppers, insights and recommendations on how best to connect with your consumers. Our report is usually between 30-75 pages long, and will include photos and video clips from shop-alongs.
One post-research presentation (in-person or virtual) to present our insights and recommendations from the report.
We often present a version of our report to our clients’ retail partners (if they wish) as many of the insights and recommendations will be of value to the retailer where our clients’ products are sold.
We shop with women all over the world, including the USA, France, Australia, Asia and the Middle East. Want Green Purse PR to shop with your consumers and garner insights to help you better connect with health-conscious female shoppers? Contact us.
*Lead Time* We generally require a 45 day lead time for domestic (USA based) projects, and at least 60 days for international markets.
How well do you know your consumers? Download our workbook here to find out.
Hungry for More?
Watch this video where we shop-along with an interview women on the streets of Washington, DC
Watch this video that we shot for a recent speaking engagement in Sydney, Australia. The video shows behind-the-scenes of a shop-along, plus some woman-on-the-street style interviews asking health conscious women what they think about products coming from Australia and New Zealand.