Shopper & Retail Research

Shopper & Retail Research

Want to understand what’s happening in grocery aisles and why shoppers choose certain products over others? At Green Purse, we specialize in custom shopper and retail research, providing brands and retailers with the insights needed to stand out in a competitive market.

What We Offer:

• Retail Audits & Category Insights - We visit stores across the U.S. to analyze category trends, pricing, merchandising, and shopper marketing execution. Ideal for brands looking to understand their competitive landscape and identify opportunities at retail.

• Consumer Insights Analysis - Get fast, focused insights into any consumer segment. We analyze shopper behavior, category trends, and retail execution, delivering actionable intelligence through reports or interactive workshops—often within days.

• Qualitative Consumer Research (More In-Depth) For brands that want to go beyond observational insights, we conduct:

  • In-Store Shop-Alongs – Follow real shoppers as they navigate your category, gaining firsthand insight into their decision-making process.

  • In-Home Ethnographies – Sit down with target consumers to explore their habits, product preferences, and how your brand fits into their lifestyle.

Which Approach is Right for You?

If you need broad insights on what’s happening at retail and shopper behavior across categories, our retail audits & shopper insights are the way to go. If you need deep, qualitative consumer understanding, our shop-alongs & in-home ethnographies provide rich, firsthand insights.

Want to explore a research project tailored to your brand? Contact us today.