Being successful in your consumer marketing starts with understanding the consumer - identifying how they learn about products, how your products are likely to fit into their lifestyle, and how to better serve their needs to create and maintain a connection (or relationship, if you’re lucky) with those shoppers. 

Green Purse PR is a highly-specialized communications consultancy that leverages consumer insights to craft effective marketing & communications programs for trade organizations and brands. Led by award-winning communications practitioner, Lisa Mabe, with expertise in natural, luxury and values-based consumers, Lisa brings the voice of the consumer into your communications programs to help you better understand your consumers, and get more of your products into shopping carts.

Researching how AmericaNS perceive SUSTAINABILITY

We are keeping a pulse on how shoppers think, behave & buy when it comes to products that adhere to Earth-friendly integrity programs.

editorial coverage highlighting companies doing right by the planet

Our clients have earned editorial coverage in media outlets, such as, Forbes, Wall Street Journal & Natural Products Merchandiser.

Events connecting people to nature

Each year we are creating events to get people out onto farm land to better connect with nature & understand how critical it is to heal our planet.