Unlock Real-World Shopper Insights with Green Purse PR

At Green Purse PR, we specialize in providing brands and retailers with actionable insights into shopper behavior through immersive, qualitative data and real-world experiences. Our two signature services—Shopper Field Trips and the Voice of the Shopper—are designed to help you understand how consumers think, behave, and buy.

What We Offer:

• Green Purse’s Shopper Field Trip is an immersive, in-person consumer insight experience led by founder Lisa Mabe. This customized program takes brands and retailers out of the office and into real-world shopping environments to observe and understand shopper behavior firsthand. Through in-store observations, live shop-along interviews, optional in-home ethnographies, and team debrief sessions, participants gain actionable insights into purchase decisions, packaging appeal, price perceptions, and consumer habits. Ideal for strategy resets, innovation workshops, or team training, Shopper Field Trip helps businesses connect with shoppers on a deeper level and make informed decisions that drive growth.

• Green Purse’s Voice of the Shopper is an annual, custom consumer insight experience led by founder Lisa Mabe. This immersive study combines qualitative and quantitative research—such as in-home ethnographies, shop-alongs, and shopper interviews—to provide brands with a fresh, actionable look at shopper attitudes and behaviors. Delivered through engaging video storytelling and interactive presentations, it helps businesses stay ahead of trends and make data-driven decisions.