Making the Most of the Halloween Holiday and “Season” Amongst American Shoppers
Autumn is almost here! We encourage our clients to think of seasons and major holidays, like Autumn and Halloween, as a series of “mini events” in an effort to stretch out the season and create more ways to integrate their brand and products into consumers lives.
Here are just a few of the “mini events” (and buying opportunities) you can build shopper marketing around.
Build Shopper Marketing Around These ‘Mini-Events’ This Fall
Front door decor - People are already eager to embrace fall. Bring on the pumpkins, pumpkin spice lattes, and all the fun home decorations that can help us keep our spirits up during this challenging year. Fall decor at front doors is an American tradition, whether someone has a big house or a tiny apartment.
Pumpkin picking - Picking pumpkins outside is still a fun activity most people can feel comfortable participating in.
Halloween home decorations - In addition to the fall door decor, which typically comes fairly early on in the season (early to mid-September,) we expect more people to take their home decoration for Halloween even more seriously. We’re not just talking jack-o'-lanterns, but also larger-than-life, inflatable ghosts & pumpkins, projections onto houses, and anything else to amuse and entertain.
Costume shopping - May include either buying new costumes or perhaps recycling some from years past.
Halloween grocery haul - In addition to purchasing Halloween candy (probably quite a bit less than usual,) many plan to do a big grocery shop just ahead of the holiday to make a special dinner and sweet treats at home. We’re pretty sure that most of the ‘trick or treating’ will be back and full on this year.
Halloween treat bags - for school parties, neighborhood celebrations and “boo bags,” the traditional prank practiced by many families in suburban areas.
Front door decor. Photo source: Love Love Love Blog.
My kids’ work station for creating “boo bags” for their neighborhood friends.
Halloween Holiday Merchandising
Here is a Halloween end cap we spotted last year (during 2020) at a Whole Foods Market store. Have you noticed or produced any creative holiday merchandising for Halloween this year?
- Lisa Mabe Founder, Green Purse PR